How popular isChurchill in search?
In September 2026, there were an estimated 76.6K branded searches for Churchill in United Kingdom which is up 6.8% over the last 12 months. Churchill holds 8.2% estimated Share of Search among United Kingdom car insurance brands and is ranked 4th of 4 competitors for search popularity.
Admiral46.5%
Aviva32.1%
Direct Line13.3%
Churchill8.2%
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Which car insurance brands compete with Churchill?
Share of Search by month for Admiral, Aviva, Direct Line, Churchill. The figures are in the table below the chart.
View monthly share of search table
| Month | Admiral | Aviva | Direct Line | Churchill |
|---|---|---|---|---|
| Oct 2025 | 43.7% | 36.9% | 12.2% | 7.2% |
| Nov 2025 | 47.5% | 32.8% | 13.3% | 6.4% |
| Dec 2025 | 47.6% | 34.9% | 11.6% | 5.9% |
| Jan 2026 | 47.5% | 32.8% | 13.3% | 6.4% |
| Feb 2026 | 44.2% | 37.3% | 12.6% | 5.9% |
| Mar 2026 | 46.8% | 32.3% | 13.2% | 7.7% |
| Apr 2026 | 47.6% | 30.7% | 12.7% | 8.9% |
| May 2026 | 48.1% | 31.1% | 12.9% | 7.9% |
| Jun 2026 | 44% | 37.1% | 12.6% | 6.3% |
| Jul 2026 | 47.4% | 32.7% | 13.6% | 6.4% |
| Aug 2026 | 46.7% | 32.2% | 13.4% | 7.7% |
| Sep 2026 | 46.5% | 32.1% | 13.3% | 8.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.5% | 436K | 0% | -0.2 points | |
| 2, held 2nd | 32.1% | 301K | 0% | -0.2 points | |
| 3, held 3rd | 13.3% | 125K | 0% | -0.1 points | |
| 4, held 4th | 8.2% | 76.6K | +6.8% | +0.5 points |
1.
Admiral46.5%
Held 1st. 436K estimated branded searches, 0% vs prior month. Share -0.2 points.
2.
Aviva32.1%
Held 2nd. 301K estimated branded searches, 0% vs prior month. Share -0.2 points.
13.3%
Held 3rd. 125K estimated branded searches, 0% vs prior month. Share -0.1 points.
8.2%
Held 4th. 76.6K estimated branded searches, +6.8% vs prior month. Share +0.5 points.
Compare search popularity between Churchill and its closest rivals
Every comparison with Churchill
3 comparisons
How has branded search demand for Churchill changed in United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Churchill in United Kingdom rose from 71.7K to 76.6K.
- Across the 12 months ending September 2026, Churchill’s estimated Share of Search among car insurance brands in United Kingdom increased from 7.2% to 8.2%.
- Across the 12 months ending September 2026, Churchill’s estimated Share of Search among car insurance brands in United Kingdom peaked at 8.9% in April 2026 and was lowest at 5.9% in December 2025.
How did search popularity change for United Kingdom car insurance brands in September 2026?
2 changes
Churchill’s estimated Share of Search among car insurance brands in United Kingdom has gained ground for 3 months in a row, from 6.3% to 8.2% in September 2026.
Aviva’s estimated Share of Search among car insurance brands in United Kingdom has lost ground for 3 months in a row, from 37.1% to 32.1% in September 2026.
How is Churchill measured?
Brandwave collects information about searches that people make online using Churchill’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- churchill car insurance
- churchill insurance
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