How popular isToolstation in search?
In September 2026, there were an estimated 1.5M branded searches for Toolstation in United Kingdom which is down 18% over the last 12 months. Toolstation holds 18.8% estimated Share of Search among United Kingdom hardware retailers and is ranked 2nd of 5 competitors for search popularity.
Screwfix51.3%
Toolstation18.8%
Wickes15.3%
B&Q12.5%
Robert Dyas2.1%
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Which hardware retailers compete with Toolstation?
Share of Search by month for Screwfix, Toolstation, Wickes, B&Q, Robert Dyas. The figures are in the table below the chart.
View monthly share of search table
| Month | Screwfix | Toolstation | Wickes | B&Q | Robert Dyas |
|---|---|---|---|---|---|
| Oct 2025 | 52.8% | 19.3% | 12.9% | 12.9% | 2.1% |
| Nov 2025 | 52.5% | 19.2% | 12.8% | 12.8% | 2.6% |
| Dec 2025 | 52.2% | 19.1% | 12.8% | 12.8% | 3.1% |
| Jan 2026 | 49.7% | 18.2% | 14.8% | 14.8% | 2.4% |
| Feb 2026 | 49.9% | 18.3% | 14.9% | 14.9% | 2% |
| Mar 2026 | 44.8% | 20.1% | 16.4% | 16.4% | 2.2% |
| Apr 2026 | 43.3% | 19.4% | 15.9% | 19.4% | 2.1% |
| May 2026 | 43.1% | 19.3% | 15.8% | 19.3% | 2.6% |
| Jun 2026 | 46% | 20.6% | 13.7% | 16.9% | 2.8% |
| Jul 2026 | 49.4% | 18.1% | 14.7% | 14.7% | 3% |
| Aug 2026 | 47.8% | 17.5% | 17.5% | 14.3% | 2.9% |
| Sep 2026 | 51.3% | 18.8% | 15.3% | 12.5% | 2.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.3% | 4.1M | 0% | +3.5 points | |
| 2, held 2nd | 18.8% | 1.5M | 0% | +1.3 points | |
| 3, held 3rd | 15.3% | 1.2M | -18.7% | -2.2 points | |
| 4, held 4th | 12.5% | 1M | -18% | -1.7 points | |
| 5, held 5th | 2.1% | 165K | -32.9% | -0.8 points |
1.
Screwfix51.3%
Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share +3.5 points.
18.8%
Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share +1.3 points.
3.
Wickes15.3%
Held 3rd. 1.2M estimated branded searches, -18.7% vs prior month. Share -2.2 points.
4.
B&Q12.5%
Held 4th. 1M estimated branded searches, -18% vs prior month. Share -1.7 points.
2.1%
Held 5th. 165K estimated branded searches, -32.9% vs prior month. Share -0.8 points.
Compare search popularity between Toolstation and its closest rivals
Every comparison with Toolstation
4 comparisons
How has branded search demand for Toolstation changed in United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Toolstation in United Kingdom fell from 1.8M to 1.5M.
- Across the 12 months ending September 2026, Toolstation’s estimated Share of Search among hardware retailers in United Kingdom decreased from 19.3% to 18.8%.
- Across the 12 months ending September 2026, Toolstation’s estimated Share of Search among hardware retailers in United Kingdom peaked at 20.6% in June 2026 and was lowest at 17.5% in August 2026.
How did search popularity change for United Kingdom hardware retailers in September 2026?
5 changes
In September 2026, Screwfix gained estimated Share of Search among hardware retailers in United Kingdom, from 47.8% to 51.3%.
In September 2026, Toolstation gained estimated Share of Search among hardware retailers in United Kingdom, from 17.5% to 18.8%.
In September 2026, Wickes lost estimated Share of Search among hardware retailers in United Kingdom, from 17.5% to 15.3%.
In September 2026, B&Q lost estimated Share of Search among hardware retailers in United Kingdom, from 14.3% to 12.5%.
In September 2026, Robert Dyas lost estimated Share of Search among hardware retailers in United Kingdom, from 2.9% to 2.1%.
How is Toolstation measured?
Brandwave collects information about searches that people make online using Toolstation’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- toolstation
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