Toolstation vs Wickes:Which is searched more in United Kingdom?
In September 2026, Toolstation had more branded searches than Wickes among hardware retailers in United Kingdom. Toolstation was estimated to have 1.5M branded searches compared to Wickes’ 1.2M, and held an 18.8% Share of Search versus Wickes’ 15.3%.
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Which is more popular in search, Toolstation or Wickes?
Compare the hardware retailers people shop with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Toolstation, Wickes. The figures are in the table below the chart.
View monthly share of search table
| Month | Screwfix | Toolstation | Wickes | B&Q | Robert Dyas |
|---|---|---|---|---|---|
| Oct 2025 | 52.8% | 19.3% | 12.9% | 12.9% | 2.1% |
| Nov 2025 | 52.5% | 19.2% | 12.8% | 12.8% | 2.6% |
| Dec 2025 | 52.2% | 19.1% | 12.8% | 12.8% | 3.1% |
| Jan 2026 | 49.7% | 18.2% | 14.8% | 14.8% | 2.4% |
| Feb 2026 | 49.9% | 18.3% | 14.9% | 14.9% | 2% |
| Mar 2026 | 44.8% | 20.1% | 16.4% | 16.4% | 2.2% |
| Apr 2026 | 43.3% | 19.4% | 15.9% | 19.4% | 2.1% |
| May 2026 | 43.1% | 19.3% | 15.8% | 19.3% | 2.6% |
| Jun 2026 | 46% | 20.6% | 13.7% | 16.9% | 2.8% |
| Jul 2026 | 49.4% | 18.1% | 14.7% | 14.7% | 3% |
| Aug 2026 | 47.8% | 17.5% | 17.5% | 14.3% | 2.9% |
| Sep 2026 | 51.3% | 18.8% | 15.3% | 12.5% | 2.1% |
How has the Toolstation and Wickes comparison changed over the last 12 months?
3 findings
- Toolstation was ahead of Wickes in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Toolstation’s estimated Share of Search among hardware retailers in United Kingdom moved from 19.3% to 18.8%, and its estimated monthly branded searches moved from 1.8M to 1.5M.
- Across the 12 months ending September 2026, Wickes’ estimated Share of Search among hardware retailers in United Kingdom moved from 12.9% to 15.3%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for United Kingdom hardware retailers in September 2026?
2 changes
In September 2026, Toolstation gained estimated Share of Search among hardware retailers in United Kingdom, from 17.5% to 18.8%.
In September 2026, Wickes lost estimated Share of Search among hardware retailers in United Kingdom, from 17.5% to 15.3%.
Other head-to-heads among hardware retailers
How each brand is measured
Brandwave collects information about searches that people make online using Toolstation’s and Wickes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Toolstation
1 branded search term
- toolstation
Wickes
1 branded search term
- wickes
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