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Greeting cards in United Kingdom:Which are searched most?

In September 2026, Card Factory was the most searched among greeting cards in United Kingdom, with an estimated 550K branded searches and 71.7% estimated Share of Search within this set.

Share of Search, September 2026
  1. Card Factory71.7%
  2. Funky Pigeon21.5%
  3. Moonpig6.5%
  4. Hallmark0.31%

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Share of SearchLeaderboard

Compare the greeting cards shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among greeting cards in United Kingdom, by month

Share of Search by month for Card Factory, Funky Pigeon, Moonpig. The figures are in the table below the chart.

View monthly share of search table
MonthCard FactoryFunky PigeonMoonpigHallmark
Oct 202565.1%23.8%10.7%0.34%
Nov 202563.5%23.2%12.7%0.51%
Dec 202560.4%27%12.1%0.48%
Jan 202667.5%24.7%7.4%0.44%
Feb 202664%28.6%7%0.34%
Mar 202664%28.6%7%0.28%
Apr 202666.4%24.4%8.9%0.28%
May 202670.7%21.2%7.8%0.31%
Jun 202664%28.6%7%0.28%
Jul 202671.7%21.5%6.5%0.31%
Aug 202671.7%21.5%6.5%0.38%
Sep 202671.7%21.5%6.5%0.31%

This month’s ranking, September 2026

  1. 1.Card Factory

    71.7%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Funky Pigeon

    21.5%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Moonpig

    6.5%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Hallmark

    0.31%

    Held 4th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among greeting cards in United Kingdom?

In September 2026, Card Factory was the most searched among greeting cards in United Kingdom, with an estimated 550K branded searches and 71.7% estimated Share of Search within this set. Funky Pigeon is in 2nd place, 50.2 percentage points behind at 21.5% Share of Search.

United Kingdom greeting cards, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Card Factory65.1% → 71.7%71.7%Jul 202660.4%Dec 20251st
Funky Pigeon23.8% → 21.5%28.6%Mar 202621.2%May 20262nd
Moonpig10.7% → 6.5%12.7%Nov 20256.5%Aug 20263rd
Hallmark0.34% → 0.31%0.51%Nov 20250.28%Mar 20264th

Each finding as a sentence

  • Across the 12 months ending September 2026, Card Factory’s estimated Share of Search among greeting cards in United Kingdom increased from 65.1% to 71.7%.
  • Across the 12 months ending September 2026, Funky Pigeon’s estimated Share of Search among greeting cards in United Kingdom decreased from 23.8% to 21.5%.
  • Across the 12 months ending September 2026, Moonpig’s estimated Share of Search among greeting cards in United Kingdom decreased from 10.7% to 6.5%.
  • Across the 12 months ending September 2026, Card Factory’s estimated Share of Search among greeting cards in United Kingdom peaked at 71.7% in July 2026 and was lowest at 60.4% in December 2025.
  • Across the 12 months ending September 2026, Funky Pigeon’s estimated Share of Search among greeting cards in United Kingdom peaked at 28.6% in March 2026 and was lowest at 21.2% in May 2026.
  • Across the 12 months ending September 2026, Moonpig’s estimated Share of Search among greeting cards in United Kingdom peaked at 12.7% in November 2025 and was lowest at 6.5% in August 2026.
  • Across the 12 months ending September 2026, Hallmark held steady: its estimated Share of Search among greeting cards in United Kingdom moved less than 0.5 percentage points.

How did search popularity change for United Kingdom greeting cards in September 2026?

  1. Estimated monthly branded searches for Moonpig in United Kingdom fell 45.3% over 12 measured months, from 90.5K to 49.5K in September 2026.

  2. Estimated monthly branded searches for Funky Pigeon in United Kingdom fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

  3. Estimated monthly branded searches for Hallmark in United Kingdom fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

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