How popular isHallmark in search?
In September 2026, there were an estimated 2.4K branded searches for Hallmark in United Kingdom which is down 17.2% over the last 12 months. Hallmark holds 0.31% estimated Share of Search among United Kingdom greeting cards and is ranked 4th of 4 competitors for search popularity.
Card Factory71.7%
Funky Pigeon21.5%
Moonpig6.5%
Hallmark0.31%
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Which greeting cards compete with Hallmark?
Share of Search by month for Card Factory, Funky Pigeon, Moonpig, Hallmark. The figures are in the table below the chart.
View monthly share of search table
| Month | Card Factory | Funky Pigeon | Moonpig | Hallmark |
|---|---|---|---|---|
| Oct 2025 | 65.1% | 23.8% | 10.7% | 0.34% |
| Nov 2025 | 63.5% | 23.2% | 12.7% | 0.51% |
| Dec 2025 | 60.4% | 27% | 12.1% | 0.48% |
| Jan 2026 | 67.5% | 24.7% | 7.4% | 0.44% |
| Feb 2026 | 64% | 28.6% | 7% | 0.34% |
| Mar 2026 | 64% | 28.6% | 7% | 0.28% |
| Apr 2026 | 66.4% | 24.4% | 8.9% | 0.28% |
| May 2026 | 70.7% | 21.2% | 7.8% | 0.31% |
| Jun 2026 | 64% | 28.6% | 7% | 0.28% |
| Jul 2026 | 71.7% | 21.5% | 6.5% | 0.31% |
| Aug 2026 | 71.7% | 21.5% | 6.5% | 0.38% |
| Sep 2026 | 71.7% | 21.5% | 6.5% | 0.31% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 71.7% | 550K | 0% | 0 points | |
| 2, held 2nd | 21.5% | 165K | 0% | 0 points | |
| 3, held 3rd | 6.5% | 49.5K | 0% | 0 points | |
| 4, held 4th | 0.31% | 2.4K | -17.2% | -0.1 points |
71.7%
Held 1st. 550K estimated branded searches, 0% vs prior month. Share 0 points.
21.5%
Held 2nd. 165K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Moonpig6.5%
Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Hallmark0.31%
Held 4th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.1 points.
Compare search popularity between Hallmark and its closest rivals
Every comparison with Hallmark
3 comparisons
How has branded search demand for Hallmark changed in United Kingdom over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Hallmark in United Kingdom fell from 2.9K to 2.4K.
- Across the 12 months ending September 2026, Hallmark’s estimated Share of Search among greeting cards in United Kingdom held steady, from 0.34% to 0.31%.
How did search popularity change for United Kingdom greeting cards in September 2026?
3 changes
Estimated monthly branded searches for Moonpig in United Kingdom fell 45.3% over 12 measured months, from 90.5K to 49.5K in September 2026.
Estimated monthly branded searches for Funky Pigeon in United Kingdom fell 17.9% over 12 measured months, from 201K to 165K in September 2026.
Estimated monthly branded searches for Hallmark in United Kingdom fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.
How is Hallmark measured?
Brandwave collects information about searches that people make online using Hallmark’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- hallmark cards
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Is Hallmark your brand?
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