Hallmark vs Moonpig:Which is searched more in United Kingdom?
In September 2026, Moonpig had more branded searches than Hallmark among greeting cards in United Kingdom. Moonpig was estimated to have 49.5K branded searches compared to Hallmark’s 2.4K, and held a 6.5% Share of Search versus Hallmark’s 0.31%.
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Which is more popular in search, Hallmark or Moonpig?
Compare the greeting cards shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Moonpig, Hallmark. The figures are in the table below the chart.
View monthly share of search table
| Month | Card Factory | Funky Pigeon | Moonpig | Hallmark |
|---|---|---|---|---|
| Oct 2025 | 65.1% | 23.8% | 10.7% | 0.34% |
| Nov 2025 | 63.5% | 23.2% | 12.7% | 0.51% |
| Dec 2025 | 60.4% | 27% | 12.1% | 0.48% |
| Jan 2026 | 67.5% | 24.7% | 7.4% | 0.44% |
| Feb 2026 | 64% | 28.6% | 7% | 0.34% |
| Mar 2026 | 64% | 28.6% | 7% | 0.28% |
| Apr 2026 | 66.4% | 24.4% | 8.9% | 0.28% |
| May 2026 | 70.7% | 21.2% | 7.8% | 0.31% |
| Jun 2026 | 64% | 28.6% | 7% | 0.28% |
| Jul 2026 | 71.7% | 21.5% | 6.5% | 0.31% |
| Aug 2026 | 71.7% | 21.5% | 6.5% | 0.38% |
| Sep 2026 | 71.7% | 21.5% | 6.5% | 0.31% |
How has the Hallmark and Moonpig comparison changed over the last 12 months?
3 findings
- Moonpig was ahead of Hallmark in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hallmark’s estimated Share of Search among greeting cards in United Kingdom moved from 0.34% to 0.31%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
- Across the 12 months ending September 2026, Moonpig’s estimated Share of Search among greeting cards in United Kingdom moved from 10.7% to 6.5%, and its estimated monthly branded searches moved from 90.5K to 49.5K.
How did search popularity change for United Kingdom greeting cards in September 2026?
2 changes
Other head-to-heads among greeting cards
How each brand is measured
Brandwave collects information about searches that people make online using Hallmark’s and Moonpig’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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