How popular isMoonpig in search?
In September 2026, there were an estimated 49.5K branded searches for Moonpig in United Kingdom which is down 45.3% over the last 12 months. Moonpig holds 6.5% estimated Share of Search among United Kingdom greeting cards and is ranked 3rd of 4 competitors for search popularity.
Card Factory71.7%
Funky Pigeon21.5%
Moonpig6.5%
Hallmark0.31%
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Which greeting cards compete with Moonpig?
Share of Search by month for Card Factory, Funky Pigeon, Moonpig. The figures are in the table below the chart.
View monthly share of search table
| Month | Card Factory | Funky Pigeon | Moonpig | Hallmark |
|---|---|---|---|---|
| Oct 2025 | 65.1% | 23.8% | 10.7% | 0.34% |
| Nov 2025 | 63.5% | 23.2% | 12.7% | 0.51% |
| Dec 2025 | 60.4% | 27% | 12.1% | 0.48% |
| Jan 2026 | 67.5% | 24.7% | 7.4% | 0.44% |
| Feb 2026 | 64% | 28.6% | 7% | 0.34% |
| Mar 2026 | 64% | 28.6% | 7% | 0.28% |
| Apr 2026 | 66.4% | 24.4% | 8.9% | 0.28% |
| May 2026 | 70.7% | 21.2% | 7.8% | 0.31% |
| Jun 2026 | 64% | 28.6% | 7% | 0.28% |
| Jul 2026 | 71.7% | 21.5% | 6.5% | 0.31% |
| Aug 2026 | 71.7% | 21.5% | 6.5% | 0.38% |
| Sep 2026 | 71.7% | 21.5% | 6.5% | 0.31% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 71.7% | 550K | 0% | 0 points | |
| 2, held 2nd | 21.5% | 165K | 0% | 0 points | |
| 3, held 3rd | 6.5% | 49.5K | 0% | 0 points | |
| 4, held 4th | 0.31% | 2.4K | -17.2% | -0.1 points |
71.7%
Held 1st. 550K estimated branded searches, 0% vs prior month. Share 0 points.
21.5%
Held 2nd. 165K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Moonpig6.5%
Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Hallmark0.31%
Held 4th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.1 points.
Compare search popularity between Moonpig and its closest rivals
Every comparison with Moonpig
3 comparisons
How has branded search demand for Moonpig changed in United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Moonpig in United Kingdom fell from 90.5K to 49.5K.
- Across the 12 months ending September 2026, Moonpig’s estimated Share of Search among greeting cards in United Kingdom decreased from 10.7% to 6.5%.
- Across the 12 months ending September 2026, Moonpig’s estimated Share of Search among greeting cards in United Kingdom peaked at 12.7% in November 2025 and was lowest at 6.5% in August 2026.
How did search popularity change for United Kingdom greeting cards in September 2026?
3 changes
Estimated monthly branded searches for Moonpig in United Kingdom fell 45.3% over 12 measured months, from 90.5K to 49.5K in September 2026.
Estimated monthly branded searches for Funky Pigeon in United Kingdom fell 17.9% over 12 measured months, from 201K to 165K in September 2026.
Estimated monthly branded searches for Hallmark in United Kingdom fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.
How is Moonpig measured?
Brandwave collects information about searches that people make online using Moonpig’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- moonpig cards
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