How popular isCard Factory in search?
In September 2026, there were an estimated 550K branded searches for Card Factory in United Kingdom which held steady over the last 12 months. Card Factory holds 71.7% estimated Share of Search among United Kingdom greeting cards and is ranked 1st of 4 competitors for search popularity.
Card Factory71.7%
Funky Pigeon21.5%
Moonpig6.5%
Hallmark0.31%
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Which greeting cards compete with Card Factory?
Share of Search by month for Card Factory, Funky Pigeon, Moonpig. The figures are in the table below the chart.
View monthly share of search table
| Month | Card Factory | Funky Pigeon | Moonpig | Hallmark |
|---|---|---|---|---|
| Oct 2025 | 65.1% | 23.8% | 10.7% | 0.34% |
| Nov 2025 | 63.5% | 23.2% | 12.7% | 0.51% |
| Dec 2025 | 60.4% | 27% | 12.1% | 0.48% |
| Jan 2026 | 67.5% | 24.7% | 7.4% | 0.44% |
| Feb 2026 | 64% | 28.6% | 7% | 0.34% |
| Mar 2026 | 64% | 28.6% | 7% | 0.28% |
| Apr 2026 | 66.4% | 24.4% | 8.9% | 0.28% |
| May 2026 | 70.7% | 21.2% | 7.8% | 0.31% |
| Jun 2026 | 64% | 28.6% | 7% | 0.28% |
| Jul 2026 | 71.7% | 21.5% | 6.5% | 0.31% |
| Aug 2026 | 71.7% | 21.5% | 6.5% | 0.38% |
| Sep 2026 | 71.7% | 21.5% | 6.5% | 0.31% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 71.7% | 550K | 0% | 0 points | |
| 2, held 2nd | 21.5% | 165K | 0% | 0 points | |
| 3, held 3rd | 6.5% | 49.5K | 0% | 0 points | |
| 4, held 4th | 0.31% | 2.4K | -17.2% | -0.1 points |
71.7%
Held 1st. 550K estimated branded searches, 0% vs prior month. Share 0 points.
21.5%
Held 2nd. 165K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Moonpig6.5%
Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Hallmark0.31%
Held 4th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.1 points.
Compare search popularity between Card Factory and its closest rivals
Every comparison with Card Factory
3 comparisons
How has branded search demand for Card Factory changed in United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Card Factory in United Kingdom held steady at 550K.
- Across the 12 months ending September 2026, Card Factory’s estimated Share of Search among greeting cards in United Kingdom increased from 65.1% to 71.7%.
- Across the 12 months ending September 2026, Card Factory’s estimated Share of Search among greeting cards in United Kingdom peaked at 71.7% in July 2026 and was lowest at 60.4% in December 2025.
How did search popularity change for United Kingdom greeting cards in September 2026?
3 changes
Estimated monthly branded searches for Moonpig in United Kingdom fell 45.3% over 12 measured months, from 90.5K to 49.5K in September 2026.
Estimated monthly branded searches for Funky Pigeon in United Kingdom fell 17.9% over 12 measured months, from 201K to 165K in September 2026.
Estimated monthly branded searches for Hallmark in United Kingdom fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.
How is Card Factory measured?
Brandwave collects information about searches that people make online using Card Factory’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- card factory
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