Card Factory vs Hallmark:Which is searched more in United Kingdom?
In September 2026, Card Factory had more branded searches than Hallmark among greeting cards in United Kingdom. Card Factory was estimated to have 550K branded searches compared to Hallmark’s 2.4K, and held a 71.7% Share of Search versus Hallmark’s 0.31%.
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Which is more popular in search, Card Factory or Hallmark?
Compare the greeting cards shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Card Factory, Hallmark. The figures are in the table below the chart.
View monthly share of search table
| Month | Card Factory | Funky Pigeon | Moonpig | Hallmark |
|---|---|---|---|---|
| Oct 2025 | 65.1% | 23.8% | 10.7% | 0.34% |
| Nov 2025 | 63.5% | 23.2% | 12.7% | 0.51% |
| Dec 2025 | 60.4% | 27% | 12.1% | 0.48% |
| Jan 2026 | 67.5% | 24.7% | 7.4% | 0.44% |
| Feb 2026 | 64% | 28.6% | 7% | 0.34% |
| Mar 2026 | 64% | 28.6% | 7% | 0.28% |
| Apr 2026 | 66.4% | 24.4% | 8.9% | 0.28% |
| May 2026 | 70.7% | 21.2% | 7.8% | 0.31% |
| Jun 2026 | 64% | 28.6% | 7% | 0.28% |
| Jul 2026 | 71.7% | 21.5% | 6.5% | 0.31% |
| Aug 2026 | 71.7% | 21.5% | 6.5% | 0.38% |
| Sep 2026 | 71.7% | 21.5% | 6.5% | 0.31% |
How has the Card Factory and Hallmark comparison changed over the last 12 months?
3 findings
- Card Factory was ahead of Hallmark in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Card Factory’s estimated Share of Search among greeting cards in United Kingdom moved from 65.1% to 71.7%, and its estimated monthly branded searches held steady at 550K.
- Across the 12 months ending September 2026, Hallmark’s estimated Share of Search among greeting cards in United Kingdom moved from 0.34% to 0.31%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
How did search popularity change for United Kingdom greeting cards in September 2026?
1 change
Estimated monthly branded searches for Hallmark in United Kingdom fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.
Other head-to-heads among greeting cards
How each brand is measured
Brandwave collects information about searches that people make online using Card Factory’s and Hallmark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Card Factory
1 branded search term
- card factory
Hallmark
1 branded search term
- hallmark cards
Put your own brand in this comparison
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