Brandwave

Jam brands in United Kingdom:Which are searched most?

In September 2026, Bonne Maman was the most searched among jam brands in United Kingdom, with an estimated 14.8K branded searches and 77.4% estimated Share of Search within this set.

Share of Search, September 2026
  1. Bonne Maman77.4%
  2. Wilkin & Sons12.7%
  3. Hartley's10%

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Share of SearchLeaderboard

Compare the jam brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among jam brands in United Kingdom, by month

Share of Search by month for Bonne Maman, Wilkin & Sons, Hartley's. The figures are in the table below the chart.

View monthly share of search table
MonthBonne MamanWilkin & SonsHartley's
Oct 202576.4%15.4%8.2%
Nov 202576.4%15.3%8.3%
Dec 202578.6%12.8%8.6%
Jan 202671%17.4%11.5%
Feb 202676.4%15.3%8.3%
Mar 202675%15%10%
Apr 202672.7%17.7%9.6%
May 202676.5%15.2%8.3%
Jun 202671%17.4%11.5%
Jul 202672.6%17.8%9.6%
Aug 202672.7%17.7%9.6%
Sep 202677.4%12.7%10%

This month’s ranking, September 2026

  1. 1.Bonne Maman

    77.4%

    Held 1st. 14.8K estimated branded searches, +49.5% vs prior month. Share +4.7 points.

  2. 2.Wilkin & Sons

    12.7%

    Held 2nd. 2.4K estimated branded searches, +0.41% vs prior month. Share -5 points.

  3. 3.Hartley's

    10%

    Held 3rd. 1.9K estimated branded searches, +45.8% vs prior month. Share +0.4 points.

Compare search popularity between leading brands

Which brand is most popular in search among jam brands in United Kingdom?

In September 2026, Bonne Maman was the most searched among jam brands in United Kingdom, with an estimated 14.8K branded searches and 77.4% estimated Share of Search within this set. Wilkin & Sons is in 2nd place, 64.7 percentage points behind at 12.7% Share of Search.

United Kingdom jam brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Bonne Maman76.4% → 77.4%78.6%Dec 202571%Jan 20261st
Wilkin & Sons15.4% → 12.7%17.8%Jul 202612.7%Sep 20262nd
Hartley's8.2% → 10%11.5%Jan 20268.2%Oct 20253rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Bonne Maman’s estimated Share of Search among jam brands in United Kingdom increased from 76.4% to 77.4%.
  • Across the 12 months ending September 2026, Wilkin & Sons’ estimated Share of Search among jam brands in United Kingdom decreased from 15.4% to 12.7%.
  • Across the 12 months ending September 2026, Hartley's’ estimated Share of Search among jam brands in United Kingdom increased from 8.2% to 10%.
  • Across the 12 months ending September 2026, Bonne Maman’s estimated Share of Search among jam brands in United Kingdom peaked at 78.6% in December 2025 and was lowest at 71% in January 2026.
  • Across the 12 months ending September 2026, Wilkin & Sons’ estimated Share of Search among jam brands in United Kingdom peaked at 17.8% in July 2026 and was lowest at 12.7% in September 2026.
  • Across the 12 months ending September 2026, Hartley's’ estimated Share of Search among jam brands in United Kingdom peaked at 11.5% in January 2026 and was lowest at 8.2% in October 2025.

How did search popularity change for United Kingdom jam brands in September 2026?

  1. In September 2026, Bonne Maman gained estimated Share of Search among jam brands in United Kingdom, from 72.7% to 77.4%.

  2. In September 2026, Wilkin & Sons lost estimated Share of Search among jam brands in United Kingdom, from 17.7% to 12.7%.

  3. Estimated monthly branded searches for Hartley's in United Kingdom rose 46.9% over 12 measured months, from 1.3K to 1.9K in September 2026.

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