How popular isWilkin & Sons in search?
In September 2026, there were an estimated 2.4K branded searches for Wilkin & Sons in United Kingdom which held steady over the last 12 months. Wilkin & Sons holds 12.7% estimated Share of Search among United Kingdom jam brands and is ranked 2nd of 3 competitors for search popularity.
Bonne Maman77.4%- Wilkin & Sons12.7%
- Hartley's10%
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Which jam brands compete with Wilkin & Sons?
Share of Search by month for Bonne Maman, Wilkin & Sons, Hartley's. The figures are in the table below the chart.
View monthly share of search table
| Month | Bonne Maman | Wilkin & Sons | Hartley's |
|---|---|---|---|
| Oct 2025 | 76.4% | 15.4% | 8.2% |
| Nov 2025 | 76.4% | 15.3% | 8.3% |
| Dec 2025 | 78.6% | 12.8% | 8.6% |
| Jan 2026 | 71% | 17.4% | 11.5% |
| Feb 2026 | 76.4% | 15.3% | 8.3% |
| Mar 2026 | 75% | 15% | 10% |
| Apr 2026 | 72.7% | 17.7% | 9.6% |
| May 2026 | 76.5% | 15.2% | 8.3% |
| Jun 2026 | 71% | 17.4% | 11.5% |
| Jul 2026 | 72.6% | 17.8% | 9.6% |
| Aug 2026 | 72.7% | 17.7% | 9.6% |
| Sep 2026 | 77.4% | 12.7% | 10% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77.4% | 14.8K | +49.5% | +4.7 points | |
| 2, held 2nd | 12.7% | 2.4K | +0.41% | -5 points | |
| 3, held 3rd | 10% | 1.9K | +45.8% | +0.4 points |
77.4%
Held 1st. 14.8K estimated branded searches, +49.5% vs prior month. Share +4.7 points.
12.7%
Held 2nd. 2.4K estimated branded searches, +0.41% vs prior month. Share -5 points.
10%
Held 3rd. 1.9K estimated branded searches, +45.8% vs prior month. Share +0.4 points.
Compare search popularity between Wilkin & Sons and its closest rivals
Every comparison with Wilkin & Sons
2 comparisons
How has branded search demand for Wilkin & Sons changed in United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Wilkin & Sons in United Kingdom held steady at 2.4K.
- Across the 12 months ending September 2026, Wilkin & Sons’ estimated Share of Search among jam brands in United Kingdom decreased from 15.4% to 12.7%.
- Across the 12 months ending September 2026, Wilkin & Sons’ estimated Share of Search among jam brands in United Kingdom peaked at 17.8% in July 2026 and was lowest at 12.7% in September 2026.
How did search popularity change for United Kingdom jam brands in September 2026?
3 changes
In September 2026, Bonne Maman gained estimated Share of Search among jam brands in United Kingdom, from 72.7% to 77.4%.
In September 2026, Wilkin & Sons lost estimated Share of Search among jam brands in United Kingdom, from 17.7% to 12.7%.
Estimated monthly branded searches for Hartley's in United Kingdom rose 46.9% over 12 measured months, from 1.3K to 1.9K in September 2026.
How is Wilkin & Sons measured?
Brandwave collects information about searches that people make online using Wilkin & Sons’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- wilkin and sons
- wilkin sons
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