Hartley's vs Wilkin & Sons:Which is searched more in United Kingdom?
In September 2026, Wilkin & Sons had more branded searches than Hartley's among jam brands in United Kingdom. Wilkin & Sons was estimated to have 2.4K branded searches compared to Hartley's’ 1.9K, and held a 12.7% Share of Search versus Hartley's’ 10%.
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Which is more popular in search, Hartley's or Wilkin & Sons?
Compare the jam brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wilkin & Sons, Hartley's. The figures are in the table below the chart.
View monthly share of search table
| Month | Bonne Maman | Wilkin & Sons | Hartley's |
|---|---|---|---|
| Oct 2025 | 76.4% | 15.4% | 8.2% |
| Nov 2025 | 76.4% | 15.3% | 8.3% |
| Dec 2025 | 78.6% | 12.8% | 8.6% |
| Jan 2026 | 71% | 17.4% | 11.5% |
| Feb 2026 | 76.4% | 15.3% | 8.3% |
| Mar 2026 | 75% | 15% | 10% |
| Apr 2026 | 72.7% | 17.7% | 9.6% |
| May 2026 | 76.5% | 15.2% | 8.3% |
| Jun 2026 | 71% | 17.4% | 11.5% |
| Jul 2026 | 72.6% | 17.8% | 9.6% |
| Aug 2026 | 72.7% | 17.7% | 9.6% |
| Sep 2026 | 77.4% | 12.7% | 10% |
How has the Hartley's and Wilkin & Sons comparison changed over the last 12 months?
3 findings
- Wilkin & Sons was ahead of Hartley's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hartley's’ estimated Share of Search among jam brands in United Kingdom moved from 8.2% to 10%, and its estimated monthly branded searches moved from 1.3K to 1.9K.
- Across the 12 months ending September 2026, Wilkin & Sons’ estimated Share of Search among jam brands in United Kingdom moved from 15.4% to 12.7%, and its estimated monthly branded searches held steady at 2.4K.
How did search popularity change for United Kingdom jam brands in September 2026?
2 changes
In September 2026, Wilkin & Sons lost estimated Share of Search among jam brands in United Kingdom, from 17.7% to 12.7%.
Estimated monthly branded searches for Hartley's in United Kingdom rose 46.9% over 12 measured months, from 1.3K to 1.9K in September 2026.
Other head-to-heads among jam brands
How each brand is measured
Brandwave collects information about searches that people make online using Hartley's’ and Wilkin & Sons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hartley's
2 branded search terms
- hartley s
- hartleys jam
Wilkin & Sons
2 branded search terms
- wilkin and sons
- wilkin sons
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