How popular isHartley's in search?
In September 2026, there were an estimated 1.9K branded searches for Hartley's in United Kingdom which is up 46.9% over the last 12 months. Hartley's holds 10% estimated Share of Search among United Kingdom jam brands and is ranked 3rd of 3 competitors for search popularity.
Bonne Maman77.4%- Wilkin & Sons12.7%
- Hartley's10%
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Which jam brands compete with Hartley's?
Share of Search by month for Bonne Maman, Wilkin & Sons, Hartley's. The figures are in the table below the chart.
View monthly share of search table
| Month | Bonne Maman | Wilkin & Sons | Hartley's |
|---|---|---|---|
| Oct 2025 | 76.4% | 15.4% | 8.2% |
| Nov 2025 | 76.4% | 15.3% | 8.3% |
| Dec 2025 | 78.6% | 12.8% | 8.6% |
| Jan 2026 | 71% | 17.4% | 11.5% |
| Feb 2026 | 76.4% | 15.3% | 8.3% |
| Mar 2026 | 75% | 15% | 10% |
| Apr 2026 | 72.7% | 17.7% | 9.6% |
| May 2026 | 76.5% | 15.2% | 8.3% |
| Jun 2026 | 71% | 17.4% | 11.5% |
| Jul 2026 | 72.6% | 17.8% | 9.6% |
| Aug 2026 | 72.7% | 17.7% | 9.6% |
| Sep 2026 | 77.4% | 12.7% | 10% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77.4% | 14.8K | +49.5% | +4.7 points | |
| 2, held 2nd | 12.7% | 2.4K | +0.41% | -5 points | |
| 3, held 3rd | 10% | 1.9K | +45.8% | +0.4 points |
77.4%
Held 1st. 14.8K estimated branded searches, +49.5% vs prior month. Share +4.7 points.
12.7%
Held 2nd. 2.4K estimated branded searches, +0.41% vs prior month. Share -5 points.
10%
Held 3rd. 1.9K estimated branded searches, +45.8% vs prior month. Share +0.4 points.
Compare search popularity between Hartley's and its closest rivals
Every comparison with Hartley's
2 comparisons
How has branded search demand for Hartley's changed in United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Hartley's in United Kingdom rose from 1.3K to 1.9K.
- Across the 12 months ending September 2026, Hartley's’ estimated Share of Search among jam brands in United Kingdom increased from 8.2% to 10%.
- Across the 12 months ending September 2026, Hartley's’ estimated Share of Search among jam brands in United Kingdom peaked at 11.5% in January 2026 and was lowest at 8.2% in October 2025.
How did search popularity change for United Kingdom jam brands in September 2026?
3 changes
In September 2026, Bonne Maman gained estimated Share of Search among jam brands in United Kingdom, from 72.7% to 77.4%.
In September 2026, Wilkin & Sons lost estimated Share of Search among jam brands in United Kingdom, from 17.7% to 12.7%.
Estimated monthly branded searches for Hartley's in United Kingdom rose 46.9% over 12 measured months, from 1.3K to 1.9K in September 2026.
How is Hartley's measured?
Brandwave collects information about searches that people make online using Hartley's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- hartley s
- hartleys jam
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Is Hartley's your brand?
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