Bonne Maman vs Wilkin & Sons:Which is searched more in United Kingdom?

Name: Bonne Maman vs Wilkin & Sons: Which is searched more in United Kingdom?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Bonne Maman had more branded searches than Wilkin & Sons among jam brands in United Kingdom. Bonne Maman was estimated to have 14.8K branded searches compared to Wilkin & Sons’ 2.4K, and held a 77.4% Share of Search versus Wilkin & Sons’ 12.7%.

Share of Search among jam brands in United Kingdom in September 2026Which is more popular in search, Bonne Maman or Wilkin & Sons?

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Which is more popular in search, Bonne Maman or Wilkin & Sons?

Compare the jam brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bonne Maman and Wilkin & Sons among jam brands in United Kingdom, by month

Month	Bonne Maman	Wilkin & Sons	Hartley's
Oct 2025	76.4%	15.4%	8.2%
Nov 2025	76.4%	15.3%	8.3%
Dec 2025	78.6%	12.8%	8.6%
Jan 2026	71%	17.4%	11.5%
Feb 2026	76.4%	15.3%	8.3%
Mar 2026	75%	15%	10%
Apr 2026	72.7%	17.7%	9.6%
May 2026	76.5%	15.2%	8.3%
Jun 2026	71%	17.4%	11.5%
Jul 2026	72.6%	17.8%	9.6%
Aug 2026	72.7%	17.7%	9.6%
Sep 2026	77.4%	12.7%	10%

How has the Bonne Maman and Wilkin & Sons comparison changed over the last 12 months?

3 findings

Bonne Maman was ahead of Wilkin & Sons in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Bonne Maman’s estimated Share of Search among jam brands in United Kingdom moved from 76.4% to 77.4%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
Across the 12 months ending September 2026, Wilkin & Sons’ estimated Share of Search among jam brands in United Kingdom moved from 15.4% to 12.7%, and its estimated monthly branded searches held steady at 2.4K.

How did search popularity change for United Kingdom jam brands in September 2026?

2 changes

In September 2026, Bonne Maman gained estimated Share of Search among jam brands in United Kingdom, from 72.7% to 77.4%.
In September 2026, Wilkin & Sons lost estimated Share of Search among jam brands in United Kingdom, from 17.7% to 12.7%.

Other head-to-heads among jam brands

How each brand is measured

Brandwave collects information about searches that people make online using Bonne Maman’s and Wilkin & Sons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.