How popular isAdmiral in search?
In September 2026, there were an estimated 436K branded searches for Admiral in United Kingdom which held steady over the last 12 months. Admiral holds 46.5% estimated Share of Search among United Kingdom car insurance brands and is ranked 1st of 4 competitors for search popularity.
Admiral46.5%
Aviva32.1%
Direct Line13.3%
Churchill8.2%
Follow Admiral and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which car insurance brands compete with Admiral?
Share of Search by month for Admiral, Aviva, Direct Line, Churchill. The figures are in the table below the chart.
View monthly share of search table
| Month | Admiral | Aviva | Direct Line | Churchill |
|---|---|---|---|---|
| Oct 2025 | 43.7% | 36.9% | 12.2% | 7.2% |
| Nov 2025 | 47.5% | 32.8% | 13.3% | 6.4% |
| Dec 2025 | 47.6% | 34.9% | 11.6% | 5.9% |
| Jan 2026 | 47.5% | 32.8% | 13.3% | 6.4% |
| Feb 2026 | 44.2% | 37.3% | 12.6% | 5.9% |
| Mar 2026 | 46.8% | 32.3% | 13.2% | 7.7% |
| Apr 2026 | 47.6% | 30.7% | 12.7% | 8.9% |
| May 2026 | 48.1% | 31.1% | 12.9% | 7.9% |
| Jun 2026 | 44% | 37.1% | 12.6% | 6.3% |
| Jul 2026 | 47.4% | 32.7% | 13.6% | 6.4% |
| Aug 2026 | 46.7% | 32.2% | 13.4% | 7.7% |
| Sep 2026 | 46.5% | 32.1% | 13.3% | 8.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.5% | 436K | 0% | -0.2 points | |
| 2, held 2nd | 32.1% | 301K | 0% | -0.2 points | |
| 3, held 3rd | 13.3% | 125K | 0% | -0.1 points | |
| 4, held 4th | 8.2% | 76.6K | +6.8% | +0.5 points |
1.
Admiral46.5%
Held 1st. 436K estimated branded searches, 0% vs prior month. Share -0.2 points.
2.
Aviva32.1%
Held 2nd. 301K estimated branded searches, 0% vs prior month. Share -0.2 points.
13.3%
Held 3rd. 125K estimated branded searches, 0% vs prior month. Share -0.1 points.
8.2%
Held 4th. 76.6K estimated branded searches, +6.8% vs prior month. Share +0.5 points.
Compare search popularity between Admiral and its closest rivals
Every comparison with Admiral
3 comparisons
How has branded search demand for Admiral changed in United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Admiral in United Kingdom held steady at 436K.
- Across the 12 months ending September 2026, Admiral’s estimated Share of Search among car insurance brands in United Kingdom increased from 43.7% to 46.5%.
- Across the 12 months ending September 2026, Admiral’s estimated Share of Search among car insurance brands in United Kingdom peaked at 48.1% in May 2026 and was lowest at 43.7% in October 2025.
How did search popularity change for United Kingdom car insurance brands in September 2026?
2 changes
Churchill’s estimated Share of Search among car insurance brands in United Kingdom has gained ground for 3 months in a row, from 6.3% to 8.2% in September 2026.
Aviva’s estimated Share of Search among car insurance brands in United Kingdom has lost ground for 3 months in a row, from 37.1% to 32.1% in September 2026.
How is Admiral measured?
Brandwave collects information about searches that people make online using Admiral’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- admiral car insurance
- admiral insurance
Do you work for Admiral? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Admiral your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.