How popular isHalfords in search?
In September 2026, there were an estimated 1.5M branded searches for Halfords in United Kingdom which is down 18% over the last 12 months. Halfords holds 43.8% estimated Share of Search among United Kingdom auto parts retailers and is ranked 2nd of 4 competitors for search popularity.
Euro Car Parts43.8%
Halfords43.8%
GSF Car Parts10.7%
Autodoc1.8%
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Which auto parts retailers compete with Halfords?
Share of Search by month for Euro Car Parts, Halfords, GSF Car Parts. The figures are in the table below the chart.
View monthly share of search table
| Month | Euro Car Parts | Halfords | GSF Car Parts | Autodoc |
|---|---|---|---|---|
| Oct 2025 | 40.6% | 49.6% | 8.2% | 1.6% |
| Nov 2025 | 40.6% | 49.6% | 8.2% | 1.6% |
| Dec 2025 | 40.8% | 49.7% | 8.2% | 1.3% |
| Jan 2026 | 44.8% | 44.8% | 9% | 1.5% |
| Feb 2026 | 43.8% | 43.8% | 10.7% | 1.8% |
| Mar 2026 | 43.7% | 43.7% | 10.8% | 1.8% |
| Apr 2026 | 38.9% | 47.5% | 11.7% | 1.9% |
| May 2026 | 39.9% | 48.7% | 9.8% | 1.6% |
| Jun 2026 | 39.9% | 48.7% | 9.8% | 1.6% |
| Jul 2026 | 39.8% | 48.5% | 9.8% | 2% |
| Aug 2026 | 39.9% | 48.7% | 9.8% | 1.6% |
| Sep 2026 | 43.8% | 43.8% | 10.7% | 1.8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 43.8% | 1.5M | 0% | +3.8 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 43.8% | 1.5M | -18% | -4.9 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 10.7% | 368K | 0% | +0.9 points | |
| 4, held 4th | 1.8% | 60.5K | 0% | +0.2 points |
43.8%
Moved from 2nd to 1st. 1.5M estimated branded searches, 0% vs prior month. Share +3.8 points.
2.
Halfords43.8%
Moved from 1st to 2nd. 1.5M estimated branded searches, -18% vs prior month. Share -4.9 points.
10.7%
Held 3rd. 368K estimated branded searches, 0% vs prior month. Share +0.9 points.
4.
Autodoc1.8%
Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share +0.2 points.
Compare search popularity between Halfords and its closest rivals
Every comparison with Halfords
3 comparisons
How has branded search demand for Halfords changed in United Kingdom over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Halfords in United Kingdom fell from 1.8M to 1.5M.
- Across the 12 months ending September 2026, Halfords’ estimated Share of Search among auto parts retailers in United Kingdom decreased from 49.6% to 43.8%.
- Across the 12 months ending September 2026, Halfords’ estimated Share of Search among auto parts retailers in United Kingdom peaked at 49.7% in December 2025 and was lowest at 43.7% in March 2026.
- Across the 12 months ending September 2026, Halfords fell from 1st to 2nd among auto parts retailers in United Kingdom.
How did search popularity change for United Kingdom auto parts retailers in September 2026?
3 changes
In September 2026, Euro Car Parts overtook Halfords to become the leader among auto parts retailers in United Kingdom, with 43.8% estimated Share of Search.
In September 2026, GSF Car Parts gained estimated Share of Search among auto parts retailers in United Kingdom, from 9.8% to 10.7%.
In September 2026, Halfords lost estimated Share of Search among auto parts retailers in United Kingdom, from 48.7% to 43.8%.
How is Halfords measured?
Brandwave collects information about searches that people make online using Halfords’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- halfords
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Is Halfords your brand?
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