Brandwave

Autodoc vs Halfords:Which is searched more in United Kingdom?

In September 2026, Halfords had more branded searches than Autodoc among auto parts retailers in United Kingdom. Halfords was estimated to have 1.5M branded searches compared to Autodoc’s 60.5K, and held a 43.8% Share of Search versus Autodoc’s 1.8%.

Share of Search among auto parts retailers in United Kingdom in September 2026Which is more popular in search, Autodoc or Halfords?
Autodoc1.8%60.5K searches
vs
Halfords43.8%1.5M searches

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Which is more popular in search, Autodoc or Halfords?

Compare the auto parts retailers motorists use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Autodoc and Halfords among auto parts retailers in United Kingdom, by month

Share of Search by month for Halfords, Autodoc. The figures are in the table below the chart.

View monthly share of search table
MonthEuro Car PartsHalfordsGSF Car PartsAutodoc
Oct 202540.6%49.6%8.2%1.6%
Nov 202540.6%49.6%8.2%1.6%
Dec 202540.8%49.7%8.2%1.3%
Jan 202644.8%44.8%9%1.5%
Feb 202643.8%43.8%10.7%1.8%
Mar 202643.7%43.7%10.8%1.8%
Apr 202638.9%47.5%11.7%1.9%
May 202639.9%48.7%9.8%1.6%
Jun 202639.9%48.7%9.8%1.6%
Jul 202639.8%48.5%9.8%2%
Aug 202639.9%48.7%9.8%1.6%
Sep 202643.8%43.8%10.7%1.8%

How has the Autodoc and Halfords comparison changed over the last 12 months?

  • Halfords was ahead of Autodoc in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Autodoc’s estimated Share of Search among auto parts retailers in United Kingdom moved from 1.6% to 1.8%, and its estimated monthly branded searches held steady at 60.5K.
  • Across the 12 months ending September 2026, Halfords’ estimated Share of Search among auto parts retailers in United Kingdom moved from 49.6% to 43.8%, and its estimated monthly branded searches moved from 1.8M to 1.5M.

How did search popularity change for United Kingdom auto parts retailers in September 2026?

  1. In September 2026, Euro Car Parts overtook Halfords to become the leader among auto parts retailers in United Kingdom, with 43.8% estimated Share of Search.

  2. In September 2026, Halfords lost estimated Share of Search among auto parts retailers in United Kingdom, from 48.7% to 43.8%.

Other head-to-heads among auto parts retailers

How each brand is measured

Brandwave collects information about searches that people make online using Autodoc’s and Halfords’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Autodoc

1 branded search term

  • autodoc

Halfords

1 branded search term

  • halfords

How the Brand Demand Index is measured

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Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.