Stablecoin platforms:Which brands are most popular in search?
In August 2026, Paxos was the most searched among stablecoin platforms worldwide, with an estimated 135K branded searches and 89.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the companies that issue stablecoins. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Paxos, Ethena. The figures are in the table below the chart.
View monthly share of search table
| Month | Paxos | Ethena | MakerDAO | Circle | Tether |
|---|---|---|---|---|---|
| Oct 2025 | 60.4% | 33% | 6.6% | — | — |
| Nov 2025 | 59.5% | 32.6% | 7.9% | — | — |
| Dec 2025 | 66.7% | 24.4% | 8.9% | — | — |
| Jan 2026 | 79.4% | 15.9% | 4.7% | — | — |
| Feb 2026 | 79.4% | 15.9% | 4.7% | — | — |
| Mar 2026 | 81.8% | 13.4% | 4.9% | — | — |
| Apr 2026 | 82.5% | 13.5% | 4% | — | — |
| May 2026 | 88.4% | 9.7% | 1.9% | — | — |
| Jun 2026 | 89% | 9.8% | 1.3% | — | — |
| Jul 2026 | 90.8% | 8.1% | 1.1% | — | — |
| Aug 2026 | 89.2% | 9.8% | 1.1% | — | — |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 89.2% | 135K | 0% | -1.6 points | |
| 2, held 2nd | 9.8% | 14.8K | +22.3% | +1.6 points | |
| 3, held 3rd | 1.1% | 1.6K | 0% | 0 points | |
| —, not measured this month | — | — | — | — | |
| —, not measured this month | — | — | — | — |
1.
Paxos89.2%
Held 1st. 135K estimated branded searches, 0% vs prior month. Share -1.6 points.
2.
Ethena9.8%
Held 2nd. 14.8K estimated branded searches, +22.3% vs prior month. Share +1.6 points.
3.
MakerDAO
1.1%
Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
—.
Circle—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
—.
Tether—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between leading brands
Which brand is most popular in search among stablecoin platforms worldwide?
3 brands
In August 2026, Paxos was the most searched among stablecoin platforms worldwide, with an estimated 135K branded searches and 89.2% estimated Share of Search within this set. Ethena is in 2nd place, 79.4 percentage points behind at 9.8% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Paxos | 60.4% → 89.2% | 90.8%Jul 2026 | 59.5%Nov 2025 | 1st |
| Ethena | 33% → 9.8% | 33%Oct 2025 | 8.1%Jul 2026 | 2nd |
| MakerDAO | 6.6% → 1.1% | 8.9%Dec 2025 | 1.1%Aug 2026 | 3rd |
Each finding as a sentence
- Across the 11 months ending August 2026, Paxos’ estimated Share of Search among stablecoin platforms worldwide increased from 60.4% to 89.2%.
- Across the 11 months ending August 2026, Ethena’s estimated Share of Search among stablecoin platforms worldwide decreased from 33% to 9.8%.
- Across the 11 months ending August 2026, MakerDAO’s estimated Share of Search among stablecoin platforms worldwide decreased from 6.6% to 1.1%.
- Across the 11 months ending August 2026, Paxos’ estimated Share of Search among stablecoin platforms worldwide peaked at 90.8% in July 2026 and was lowest at 59.5% in November 2025.
- Across the 11 months ending August 2026, Ethena’s estimated Share of Search among stablecoin platforms worldwide peaked at 33% in October 2025 and was lowest at 8.1% in July 2026.
- Across the 11 months ending August 2026, MakerDAO’s estimated Share of Search among stablecoin platforms worldwide peaked at 8.9% in December 2025 and was lowest at 1.1% in August 2026.
- Across the 11 months ending August 2026, Circle and Tether held steady: their estimated Share of Search among stablecoin platforms worldwide each moved less than 0.5 percentage points.
How did search popularity change for stablecoin platforms worldwide in August 2026?
3 changes
In August 2026, Ethena gained estimated Share of Search among stablecoin platforms worldwide, from 8.1% to 9.8%.
In August 2026, Paxos lost estimated Share of Search among stablecoin platforms worldwide, from 90.8% to 89.2%.
MakerDAO’s estimated Share of Search among stablecoin platforms worldwide has lost ground for 3 months in a row, from 1.9% to 1.1% in August 2026.
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