How popular isCircle in search?
Circle has no measured branded demand worldwide yet. These are worldwide searches for English-language branded terms.
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Which stablecoin platforms compete with Circle?
Share of Search by month for Paxos, Ethena, Circle. The figures are in the table below the chart.
View monthly share of search table
| Month | Paxos | Ethena | MakerDAO | Circle | Tether |
|---|---|---|---|---|---|
| Oct 2025 | 60.4% | 33% | 6.6% | — | — |
| Nov 2025 | 59.5% | 32.6% | 7.9% | — | — |
| Dec 2025 | 66.7% | 24.4% | 8.9% | — | — |
| Jan 2026 | 79.4% | 15.9% | 4.7% | — | — |
| Feb 2026 | 79.4% | 15.9% | 4.7% | — | — |
| Mar 2026 | 81.8% | 13.4% | 4.9% | — | — |
| Apr 2026 | 82.5% | 13.5% | 4% | — | — |
| May 2026 | 88.4% | 9.7% | 1.9% | — | — |
| Jun 2026 | 89% | 9.8% | 1.3% | — | — |
| Jul 2026 | 90.8% | 8.1% | 1.1% | — | — |
| Aug 2026 | 89.2% | 9.8% | 1.1% | — | — |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 89.2% | 135K | 0% | -1.6 points | |
| 2, held 2nd | 9.8% | 14.8K | +22.3% | +1.6 points | |
| 3, held 3rd | 1.1% | 1.6K | 0% | 0 points | |
| —, not measured this month | — | — | — | — | |
| —, not measured this month | — | — | — | — |
1.
Paxos89.2%
Held 1st. 135K estimated branded searches, 0% vs prior month. Share -1.6 points.
2.
Ethena9.8%
Held 2nd. 14.8K estimated branded searches, +22.3% vs prior month. Share +1.6 points.
3.
MakerDAO
1.1%
Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
—.
Circle—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
—.
Tether—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Circle and its closest rivals
How did search popularity change for stablecoin platforms worldwide in August 2026?
3 changes
In August 2026, Ethena gained estimated Share of Search among stablecoin platforms worldwide, from 8.1% to 9.8%.
In August 2026, Paxos lost estimated Share of Search among stablecoin platforms worldwide, from 90.8% to 89.2%.
MakerDAO’s estimated Share of Search among stablecoin platforms worldwide has lost ground for 3 months in a row, from 1.9% to 1.1% in August 2026.
How is Circle measured?
Brandwave collects information about searches that people make online using Circle’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- circle usdc
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Is Circle your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.