How popular isPaxos in search?
In August 2026, there were an estimated 135K branded searches for Paxos worldwide which is up 123.1% over the last 11 months. Paxos holds 89.2% estimated Share of Search among stablecoin platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which stablecoin platforms compete with Paxos?
Share of Search by month for Paxos, Ethena. The figures are in the table below the chart.
View monthly share of search table
| Month | Paxos | Ethena | MakerDAO | Circle | Tether |
|---|---|---|---|---|---|
| Oct 2025 | 60.4% | 33% | 6.6% | — | — |
| Nov 2025 | 59.5% | 32.6% | 7.9% | — | — |
| Dec 2025 | 66.7% | 24.4% | 8.9% | — | — |
| Jan 2026 | 79.4% | 15.9% | 4.7% | — | — |
| Feb 2026 | 79.4% | 15.9% | 4.7% | — | — |
| Mar 2026 | 81.8% | 13.4% | 4.9% | — | — |
| Apr 2026 | 82.5% | 13.5% | 4% | — | — |
| May 2026 | 88.4% | 9.7% | 1.9% | — | — |
| Jun 2026 | 89% | 9.8% | 1.3% | — | — |
| Jul 2026 | 90.8% | 8.1% | 1.1% | — | — |
| Aug 2026 | 89.2% | 9.8% | 1.1% | — | — |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 89.2% | 135K | 0% | -1.6 points | |
| 2, held 2nd | 9.8% | 14.8K | +22.3% | +1.6 points | |
| 3, held 3rd | 1.1% | 1.6K | 0% | 0 points | |
| —, not measured this month | — | — | — | — | |
| —, not measured this month | — | — | — | — |
1.
Paxos89.2%
Held 1st. 135K estimated branded searches, 0% vs prior month. Share -1.6 points.
2.
Ethena9.8%
Held 2nd. 14.8K estimated branded searches, +22.3% vs prior month. Share +1.6 points.
3.
MakerDAO
1.1%
Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
—.
Circle—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
—.
Tether—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Paxos and its closest rivals
How has branded search demand for Paxos changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Paxos worldwide rose from 60.5K to 135K.
- Across the 11 months ending August 2026, Paxos’ estimated Share of Search among stablecoin platforms worldwide increased from 60.4% to 89.2%.
- Across the 11 months ending August 2026, Paxos’ estimated Share of Search among stablecoin platforms worldwide peaked at 90.8% in July 2026 and was lowest at 59.5% in November 2025.
How did search popularity change for stablecoin platforms worldwide in August 2026?
3 changes
In August 2026, Ethena gained estimated Share of Search among stablecoin platforms worldwide, from 8.1% to 9.8%.
In August 2026, Paxos lost estimated Share of Search among stablecoin platforms worldwide, from 90.8% to 89.2%.
MakerDAO’s estimated Share of Search among stablecoin platforms worldwide has lost ground for 3 months in a row, from 1.9% to 1.1% in August 2026.
How is Paxos measured?
Brandwave collects information about searches that people make online using Paxos’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- paxos
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Is Paxos your brand?
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