How popular isEthena in search?
In August 2026, there were an estimated 14.8K branded searches for Ethena worldwide which is down 55.3% over the last 11 months. Ethena holds 9.8% estimated Share of Search among stablecoin platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which stablecoin platforms compete with Ethena?
Share of Search by month for Paxos, Ethena. The figures are in the table below the chart.
View monthly share of search table
| Month | Paxos | Ethena | MakerDAO | Circle | Tether |
|---|---|---|---|---|---|
| Oct 2025 | 60.4% | 33% | 6.6% | — | — |
| Nov 2025 | 59.5% | 32.6% | 7.9% | — | — |
| Dec 2025 | 66.7% | 24.4% | 8.9% | — | — |
| Jan 2026 | 79.4% | 15.9% | 4.7% | — | — |
| Feb 2026 | 79.4% | 15.9% | 4.7% | — | — |
| Mar 2026 | 81.8% | 13.4% | 4.9% | — | — |
| Apr 2026 | 82.5% | 13.5% | 4% | — | — |
| May 2026 | 88.4% | 9.7% | 1.9% | — | — |
| Jun 2026 | 89% | 9.8% | 1.3% | — | — |
| Jul 2026 | 90.8% | 8.1% | 1.1% | — | — |
| Aug 2026 | 89.2% | 9.8% | 1.1% | — | — |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 89.2% | 135K | 0% | -1.6 points | |
| 2, held 2nd | 9.8% | 14.8K | +22.3% | +1.6 points | |
| 3, held 3rd | 1.1% | 1.6K | 0% | 0 points | |
| —, not measured this month | — | — | — | — | |
| —, not measured this month | — | — | — | — |
1.
Paxos89.2%
Held 1st. 135K estimated branded searches, 0% vs prior month. Share -1.6 points.
2.
Ethena9.8%
Held 2nd. 14.8K estimated branded searches, +22.3% vs prior month. Share +1.6 points.
3.
MakerDAO
1.1%
Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
—.
Circle—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
—.
Tether—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Ethena and its closest rivals
How has branded search demand for Ethena changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Ethena worldwide fell from 33.1K to 14.8K.
- Across the 11 months ending August 2026, Ethena’s estimated Share of Search among stablecoin platforms worldwide decreased from 33% to 9.8%.
- Across the 11 months ending August 2026, Ethena’s estimated Share of Search among stablecoin platforms worldwide peaked at 33% in October 2025 and was lowest at 8.1% in July 2026.
How did search popularity change for stablecoin platforms worldwide in August 2026?
3 changes
In August 2026, Ethena gained estimated Share of Search among stablecoin platforms worldwide, from 8.1% to 9.8%.
In August 2026, Paxos lost estimated Share of Search among stablecoin platforms worldwide, from 90.8% to 89.2%.
MakerDAO’s estimated Share of Search among stablecoin platforms worldwide has lost ground for 3 months in a row, from 1.9% to 1.1% in August 2026.
How is Ethena measured?
Brandwave collects information about searches that people make online using Ethena’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- ethena
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Is Ethena your brand?
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