Brandwave

How popular isMakerDAO in search?

In August 2026, there were an estimated 1.6K branded searches for MakerDAO worldwide which is down 75.8% over the last 11 months. MakerDAO holds 1.1% estimated Share of Search among stablecoin platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Paxos89.2%
  2. Ethena9.8%
  3. MakerDAO1.1%
  4. Circle—
  5. Tether—
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Which stablecoin platforms compete with MakerDAO?

MakerDAO against stablecoin platforms worldwide, by month

Share of Search by month for Paxos, Ethena, MakerDAO. The figures are in the table below the chart.

View monthly share of search table
MonthPaxosEthenaMakerDAOCircleTether
Oct 202560.4%33%6.6%——
Nov 202559.5%32.6%7.9%——
Dec 202566.7%24.4%8.9%——
Jan 202679.4%15.9%4.7%——
Feb 202679.4%15.9%4.7%——
Mar 202681.8%13.4%4.9%——
Apr 202682.5%13.5%4%——
May 202688.4%9.7%1.9%——
Jun 202689%9.8%1.3%——
Jul 202690.8%8.1%1.1%——
Aug 202689.2%9.8%1.1%——
Sep 2026—————
  1. 1.Paxos

    89.2%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share -1.6 points.

  2. 2.Ethena

    9.8%

    Held 2nd. 14.8K estimated branded searches, +22.3% vs prior month. Share +1.6 points.

  3. 3.MakerDAO

    1.1%

    Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  4. —.Circle

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

  5. —.Tether

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between MakerDAO and its closest rivals

How has branded search demand for MakerDAO changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for MakerDAO worldwide fell from 6.6K to 1.6K.
  • Across the 11 months ending August 2026, MakerDAO’s estimated Share of Search among stablecoin platforms worldwide decreased from 6.6% to 1.1%.
  • Across the 11 months ending August 2026, MakerDAO’s estimated Share of Search among stablecoin platforms worldwide peaked at 8.9% in December 2025 and was lowest at 1.1% in August 2026.

How did search popularity change for stablecoin platforms worldwide in August 2026?

  1. In August 2026, Ethena gained estimated Share of Search among stablecoin platforms worldwide, from 8.1% to 9.8%.

  2. In August 2026, Paxos lost estimated Share of Search among stablecoin platforms worldwide, from 90.8% to 89.2%.

  3. MakerDAO’s estimated Share of Search among stablecoin platforms worldwide has lost ground for 3 months in a row, from 1.9% to 1.1% in August 2026.

How is MakerDAO measured?

Brandwave collects information about searches that people make online using MakerDAO’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • makerdao

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How the Brand Demand Index is measured

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Is MakerDAO your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.