Ethena vs Paxos:Which is more popular by branded search?
In August 2026, Paxos had more branded searches than Ethena among stablecoin platforms worldwide. Paxos was estimated to have 135K branded searches compared to Ethena’s 14.8K, and held an 89.2% Share of Search versus Ethena’s 9.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ethena or Paxos?
Compare the companies that issue stablecoins. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Paxos, Ethena. The figures are in the table below the chart.
View monthly share of search table
| Month | Paxos | Ethena | MakerDAO | Circle | Tether |
|---|---|---|---|---|---|
| Oct 2025 | 60.4% | 33% | 6.6% | — | — |
| Nov 2025 | 59.5% | 32.6% | 7.9% | — | — |
| Dec 2025 | 66.7% | 24.4% | 8.9% | — | — |
| Jan 2026 | 79.4% | 15.9% | 4.7% | — | — |
| Feb 2026 | 79.4% | 15.9% | 4.7% | — | — |
| Mar 2026 | 81.8% | 13.4% | 4.9% | — | — |
| Apr 2026 | 82.5% | 13.5% | 4% | — | — |
| May 2026 | 88.4% | 9.7% | 1.9% | — | — |
| Jun 2026 | 89% | 9.8% | 1.3% | — | — |
| Jul 2026 | 90.8% | 8.1% | 1.1% | — | — |
| Aug 2026 | 89.2% | 9.8% | 1.1% | — | — |
| Sep 2026 | — | — | — | — | — |
How has the Ethena and Paxos comparison changed over the last 12 months?
3 findings
- Paxos was ahead of Ethena in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ethena’s estimated Share of Search among stablecoin platforms worldwide moved from 33% to 9.8%, and its estimated monthly branded searches moved from 33.1K to 14.8K.
- Across the 11 months ending August 2026, Paxos’ estimated Share of Search among stablecoin platforms worldwide moved from 60.4% to 89.2%, and its estimated monthly branded searches moved from 60.5K to 135K.
How did search popularity change for stablecoin platforms worldwide in August 2026?
2 changes
In August 2026, Ethena gained estimated Share of Search among stablecoin platforms worldwide, from 8.1% to 9.8%.
In August 2026, Paxos lost estimated Share of Search among stablecoin platforms worldwide, from 90.8% to 89.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Ethena’s and Paxos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.