Sports leagues:Which are searched most?
In September 2026, NFL was the most searched among sports leagues worldwide, with an estimated 101M branded searches and 50.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
NFL50.3%
Premier League41.4%
AFL4.6%
NBA3.7%
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Share of SearchLeaderboard
Compare the sports leagues people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NFL, Premier League, AFL, NBA. The figures are in the table below the chart.
View monthly share of search table
| Month | NFL | Premier League | AFL | NBA |
|---|---|---|---|---|
| Oct 2025 | 42.4% | 28.5% | 0.51% | 28.5% |
| Nov 2025 | 40.2% | 26.9% | 0.22% | 32.7% |
| Dec 2025 | 35.5% | 35.5% | 0.13% | 28.9% |
| Jan 2026 | 42.7% | 28.6% | 0.13% | 28.6% |
| Feb 2026 | 8.2% | 50.1% | 0.5% | 41.2% |
| Mar 2026 | 3.8% | 42% | 3.1% | 51.1% |
| Apr 2026 | 1.9% | 38.2% | 2.8% | 57.1% |
| May 2026 | 1.1% | 34.1% | 2.5% | 62.2% |
| Jun 2026 | 3.5% | 4.3% | 5.3% | 86.9% |
| Jul 2026 | 11% | 20% | 24.5% | 44.5% |
| Aug 2026 | 25.6% | 57.2% | 9.4% | 7.7% |
| Sep 2026 | 50.3% | 41.4% | 4.6% | 3.7% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 50.3% | 101M | +305.6% | +24.7 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 41.4% | 83.1M | +49.5% | -15.8 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 4.6% | 9.1M | 0% | -4.9 points | |
| 4, held 4th | 3.7% | 7.5M | 0% | -4 points |
1.
NFL50.3%
Moved from 2nd to 1st. 101M estimated branded searches, +305.6% vs prior month. Share +24.7 points.
41.4%
Moved from 1st to 2nd. 83.1M estimated branded searches, +49.5% vs prior month. Share -15.8 points.
3.
AFL4.6%
Held 3rd. 9.1M estimated branded searches, 0% vs prior month. Share -4.9 points.
4.
NBA3.7%
Held 4th. 7.5M estimated branded searches, 0% vs prior month. Share -4 points.
Compare search popularity between leading brands
Which brand is most popular in search among sports leagues worldwide?
4 brands
In September 2026, NFL was the most searched among sports leagues worldwide, with an estimated 101M branded searches and 50.3% estimated Share of Search within this set. Premier League is in 2nd place, 8.9 percentage points behind at 41.4% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| NFL | 42.4% → 50.3% | 50.3%Sep 2026 | 1.1%May 2026 | 1st |
| Premier League | 28.5% → 41.4% | 57.2%Aug 2026 | 4.3%Jun 2026 | 3rd → 2nd |
| AFL | 0.51% → 4.6% | 24.5%Jul 2026 | 0.13%Jan 2026 | 4th → 3rd |
| NBA | 28.5% → 3.7% | 86.9%Jun 2026 | 3.7%Sep 2026 | 2nd → 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, NFL’s estimated Share of Search among sports leagues worldwide increased from 42.4% to 50.3%.
- Across the 12 months ending September 2026, Premier League’s estimated Share of Search among sports leagues worldwide increased from 28.5% to 41.4%.
- Across the 12 months ending September 2026, AFL’s estimated Share of Search among sports leagues worldwide increased from 0.51% to 4.6%.
- Across the 12 months ending September 2026, NBA’s estimated Share of Search among sports leagues worldwide decreased from 28.5% to 3.7%.
- Across the 12 months ending September 2026, NFL’s estimated Share of Search among sports leagues worldwide peaked at 50.3% in September 2026 and was lowest at 1.1% in May 2026.
- Across the 12 months ending September 2026, Premier League’s estimated Share of Search among sports leagues worldwide peaked at 57.2% in August 2026 and was lowest at 4.3% in June 2026.
- Across the 12 months ending September 2026, AFL’s estimated Share of Search among sports leagues worldwide peaked at 24.5% in July 2026 and was lowest at 0.13% in January 2026.
- Across the 12 months ending September 2026, NBA’s estimated Share of Search among sports leagues worldwide peaked at 86.9% in June 2026 and was lowest at 3.7% in September 2026.
- Across the 12 months ending September 2026, Premier League rose from 3rd to 2nd among sports leagues worldwide.
- Across the 12 months ending September 2026, AFL rose from 4th to 3rd among sports leagues worldwide.
- Across the 12 months ending September 2026, NBA fell from 2nd to 4th among sports leagues worldwide.
How did search popularity change for sports leagues worldwide in September 2026?
4 changes
In September 2026, NFL overtook Premier League to become the leader among sports leagues worldwide, with 50.3% estimated Share of Search.
In September 2026, Premier League lost estimated Share of Search among sports leagues worldwide, from 57.2% to 41.4%.
In September 2026, AFL lost estimated Share of Search among sports leagues worldwide, from 9.4% to 4.6%.
In September 2026, NBA lost estimated Share of Search among sports leagues worldwide, from 7.7% to 3.7%.
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