How popular isNFL in search?
In September 2026, there were an estimated 101M branded searches for NFL worldwide which held steady over the last 12 months. NFL holds 50.3% estimated Share of Search among sports leagues worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
NFL50.3%
Premier League41.4%
AFL4.6%
NBA3.7%
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Which sports leagues compete with NFL?
Share of Search by month for NFL, Premier League, AFL, NBA. The figures are in the table below the chart.
View monthly share of search table
| Month | NFL | Premier League | AFL | NBA |
|---|---|---|---|---|
| Oct 2025 | 42.4% | 28.5% | 0.51% | 28.5% |
| Nov 2025 | 40.2% | 26.9% | 0.22% | 32.7% |
| Dec 2025 | 35.5% | 35.5% | 0.13% | 28.9% |
| Jan 2026 | 42.7% | 28.6% | 0.13% | 28.6% |
| Feb 2026 | 8.2% | 50.1% | 0.5% | 41.2% |
| Mar 2026 | 3.8% | 42% | 3.1% | 51.1% |
| Apr 2026 | 1.9% | 38.2% | 2.8% | 57.1% |
| May 2026 | 1.1% | 34.1% | 2.5% | 62.2% |
| Jun 2026 | 3.5% | 4.3% | 5.3% | 86.9% |
| Jul 2026 | 11% | 20% | 24.5% | 44.5% |
| Aug 2026 | 25.6% | 57.2% | 9.4% | 7.7% |
| Sep 2026 | 50.3% | 41.4% | 4.6% | 3.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 50.3% | 101M | +305.6% | +24.7 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 41.4% | 83.1M | +49.5% | -15.8 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 4.6% | 9.1M | 0% | -4.9 points | |
| 4, held 4th | 3.7% | 7.5M | 0% | -4 points |
1.
NFL50.3%
Moved from 2nd to 1st. 101M estimated branded searches, +305.6% vs prior month. Share +24.7 points.
41.4%
Moved from 1st to 2nd. 83.1M estimated branded searches, +49.5% vs prior month. Share -15.8 points.
3.
AFL4.6%
Held 3rd. 9.1M estimated branded searches, 0% vs prior month. Share -4.9 points.
4.
NBA3.7%
Held 4th. 7.5M estimated branded searches, 0% vs prior month. Share -4 points.
Compare search popularity between NFL and its closest rivals
Every comparison with NFL
3 comparisons
How has branded search demand for NFL changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for NFL worldwide held steady at 101M.
- Across the 12 months ending September 2026, NFL’s estimated Share of Search among sports leagues worldwide increased from 42.4% to 50.3%.
- Across the 12 months ending September 2026, NFL’s estimated Share of Search among sports leagues worldwide peaked at 50.3% in September 2026 and was lowest at 1.1% in May 2026.
How did search popularity change for sports leagues worldwide in September 2026?
4 changes
In September 2026, NFL overtook Premier League to become the leader among sports leagues worldwide, with 50.3% estimated Share of Search.
In September 2026, Premier League lost estimated Share of Search among sports leagues worldwide, from 57.2% to 41.4%.
In September 2026, AFL lost estimated Share of Search among sports leagues worldwide, from 9.4% to 4.6%.
In September 2026, NBA lost estimated Share of Search among sports leagues worldwide, from 7.7% to 3.7%.
How is NFL measured?
Brandwave collects information about searches that people make online using NFL’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- nfl
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