Brandwave

How popular isRockwool in search?

In August 2026, there were an estimated 165K branded searches for Rockwool worldwide which is down 17.9% over the last 11 months. Rockwool holds 97.1% estimated Share of Search among acoustic panel brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Rockwool97.1%
  2. Auralex1.4%
  3. Primacoustic0.94%
  4. Sound Seal0.52%
  5. Foamily0.04%
  6. Acoustimac—
Rockwool website (opens in a new tab)

Follow Rockwool and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which acoustic panel brands compete with Rockwool?

Rockwool against acoustic panel brands worldwide, by month

Share of Search by month for Rockwool. The figures are in the table below the chart.

View monthly share of search table
MonthRockwoolAuralexPrimacousticSound SealFoamilyAcoustimac
Oct 202597.3%1.4%0.77%0.48%0.02%—
Nov 202596.7%1.7%0.94%0.59%0.04%—
Dec 202596.4%2.1%0.93%0.51%0.03%—
Jan 202697.9%1.2%0.62%0.33%0.02%—
Feb 202696.7%1.7%0.94%0.59%0.04%—
Mar 202696.2%2.1%1.1%0.58%0.05%—
Apr 202696.6%1.7%0.94%0.76%0.03%—
May 202696.9%1.7%0.76%0.59%0.03%—
Jun 202696.3%2.1%0.93%0.71%0.03%—
Jul 202696.9%1.7%0.76%0.59%0.06%—
Aug 202697.1%1.4%0.94%0.52%0.04%—
Sep 2026——————

  1. 1.Rockwool

    97.1%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Auralex

    1.4%

    Held 2nd. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.3 points.

  3. 3.Primacoustic

    0.94%

    Held 3rd. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.2 points.

  4. 4.Sound Seal

    0.52%

    Held 4th. 880 estimated branded searches, -12% vs prior month. Share -0.1 points.

  5. 5.Foamily

    0.04%

    Held 5th. 70 estimated branded searches, -36.4% vs prior month. Share 0 points.

  6. —.Acoustimac

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between Rockwool and its closest rivals

How has branded search demand for Rockwool changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Rockwool worldwide fell from 201K to 165K.
  • Across the 11 months ending August 2026, Rockwool’s estimated Share of Search among acoustic panel brands worldwide peaked at 97.9% in January 2026 and was lowest at 96.2% in March 2026.

How did search popularity change for acoustic panel brands worldwide in August 2026?

  1. Estimated monthly branded searches for Foamily worldwide rose 40% over 11 measured months, from 50 to 70 in August 2026.

  2. Estimated monthly branded searches for Rockwool worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

  3. Estimated monthly branded searches for Auralex worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

  4. Estimated monthly branded searches for Sound Seal worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026.

How is Rockwool measured?

Brandwave collects information about searches that people make online using Rockwool’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • rockwool

Do you work for Rockwool? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Rockwool your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free