How popular isDeWalt?
In September 2026, people searched for DeWalt by name about 721,000 times worldwide, about the same as the previous year. These searches made up 10.4% of all global chainsaw and outdoor power brand searches, placing DeWalt sixth out of nine brands. When we asked both ChatGPT and Google AI Overviews about chainsaw and outdoor power brands, DeWalt appeared in three of the five answers and was the fourth most recommended of the nine.
DeWalt is the sixth most searched of 9 competitors and the fourth most recommended in AI answers.
MilwaukeeShare of searches 28.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
StihlShare of searches 16.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
HusqvarnaShare of searches 15.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
MakitaShare of searches 14.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
DeWaltShare of searches 10.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top chainsaw and outdoor power brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, DeWalt was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. DeWalt is the fourth most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Stihl1st
- Husqvarna2nd
EGO Power+3rd- DeWalt4th
ECHO5th- Makita6th
- Milwaukee7th
Greenworks8th
Ryobi–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Stihl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Husqvarna5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- EGO Power+4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- DeWalt3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ECHO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Milwaukee2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Makita2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Greenworks2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about chainsaw and outdoor power brands
5 answers
Asked ChatGPT
“Which chainsaw brand should I buy?”
Asked ChatGPT
“What are the best chainsaw and outdoor power brands?”
Asked ChatGPT
“What's the best chainsaw brand for home yard work?”
Searched Google, AI Overview
“chainsaw brands”
Searched Google, AI Overview
“best chainsaw”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which chainsaw and outdoor power brands compete with DeWalt?
Share of searches by month for Milwaukee, Stihl, Husqvarna, Makita, Ryobi, DeWalt. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | Stihl | Husqvarna | Makita | Ryobi | DeWalt | Greenworks | ECHO | EGO Power+ |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.1% | 14.8% | 16.4% | 17.9% | 10.5% | 9.1% | 1% | 0.2% | — |
| Nov 2025 | 29.2% | 14.8% | 13% | 17.5% | 13.6% | 10.7% | 0.96% | 0.24% | — |
| Dec 2025 | 31.9% | 15.3% | 11.7% | 15.8% | 12.2% | 11.7% | 1.1% | 0.14% | — |
| Jan 2026 | 28.9% | 16.7% | 15.8% | 14.5% | 12.3% | 10.6% | 1.2% | 0.13% | — |
| Feb 2026 | 29.7% | 16.6% | 16.3% | 14.8% | 10.5% | 10.9% | 0.98% | 0.13% | — |
| Mar 2026 | 25.6% | 17.5% | 17.1% | 15.4% | 13.5% | 9.4% | 1.3% | 0.17% | — |
| Apr 2026 | 24.6% | 17.4% | 20.2% | 12.4% | 14.6% | 9.1% | 1.5% | 0.2% | — |
| May 2026 | 24.6% | 16.7% | 20.2% | 12.6% | 14.9% | 9.1% | 1.8% | 0.16% | — |
| Jun 2026 | 25.5% | 17.3% | 17% | 13% | 15.6% | 9.4% | 1.9% | 0.17% | — |
| Jul 2026 | 29.5% | 16.5% | 16.1% | 12.3% | 14.8% | 8.9% | 1.8% | 0.2% | — |
| Aug 2026 | 28.1% | 16.2% | 15.4% | 14.3% | 13.8% | 10.3% | 1.7% | 0.19% | — |
| Sep 2026 | 28.4% | 16.5% | 15.5% | 14.7% | 12.8% | 10.4% | 1.4% | 0.23% | — |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 28.4% | 1.8M | 0% | +0.3 points | |
| 2, held 2nd | 16.5% | 1.1M | +0.7% | +0.3 points | |
| 3, held 3rd | 15.5% | 1M | 0% | +0.2 points | |
| 4, held 4th | 14.7% | 944K | +1.2% | +0.3 points | |
| 5, held 5th | 12.8% | 825K | -8.3% | -1 points | |
| 6, held 6th | 10.4% | 673K | 0% | +0.1 points | |
| 7, held 7th | 1.4% | 90.5K | -17.7% | -0.3 points | |
| 8, held 8th | 0.23% | 14.8K | +22.3% | 0 points | |
| —, not measured this month | — | — | — | — |
28.4%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +0.3 points.
2.
Stihl16.5%
Held 2nd. 1.1M estimated branded searches, +0.7% vs prior month. Share +0.3 points.
15.5%
Held 3rd. 1M estimated branded searches, 0% vs prior month. Share +0.2 points.
4.
Makita14.7%
Held 4th. 944K estimated branded searches, +1.2% vs prior month. Share +0.3 points.
5.
Ryobi12.8%
Held 5th. 825K estimated branded searches, -8.3% vs prior month. Share -1 points.
6.
DeWalt10.4%
Held 6th. 673K estimated branded searches, 0% vs prior month. Share +0.1 points.
1.4%
Held 7th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.3 points.
8.
ECHO0.23%
Held 8th. 14.8K estimated branded searches, +22.3% vs prior month. Share 0 points.
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare popularity between DeWalt and its closest rivals
Every comparison with DeWalt
217 comparisons
- ASUS vs DeWalt
- B&G vs DeWalt
- B&Q vs DeWalt
- De'Longhi vs DeWalt
- DeWalt vs Diablo
- DeWalt vs Dyson
- DeWalt vs Husqvarna
- DeWalt vs Karcher
- DeWalt vs Lincoln
- DeWalt vs Makita
- DeWalt vs Milwaukee
- DeWalt vs Ryobi
- DeWalt vs Stihl
- DeWalt vs TP-Link
- DeWalt vs Helly Hansen
- DeWalt vs Rubi
- DeWalt vs Honeywell
- DeWalt vs Shark
- DeWalt vs Freud
- DeWalt vs Leatherman
- DeWalt vs Tineco
- BISSELL vs DeWalt
- Craftsman vs DeWalt
- DeWalt vs Hoover
- DeWalt vs Snap-on
- DeWalt vs YETI
- CMT vs DeWalt
- DeWalt vs Einhell
- DeWalt vs Fanttik
- DeWalt vs Festool
- DeWalt vs Wagner
- Black+Decker vs DeWalt
- DeWalt vs RTIC
- Coleman vs DeWalt
- DeWalt vs Gardena
- DeWalt vs Knipex
- DeWalt vs Hobart
- DeWalt vs Fiskars
- DeWalt vs Klein Tools
- Atlas Copco vs DeWalt
- DeWalt vs Duluth Trading
- DeWalt vs Igloo
- Bosch Professional vs DeWalt
- DeWalt vs eero
- DeWalt vs Lenox
- DeWalt vs Shop-Vac
- DeWalt vs Honda Power Equipment
- DeWalt vs Miele
- DeWalt vs Siegmund
- DeWalt vs Dometic
- Amana vs DeWalt
- DeWalt vs Greenworks
- DeWalt vs Ingersoll Rand
- DeWalt vs Kobalt
- DeWalt vs Veto Pro Pac
- DeWalt vs ToughBuilt
- DeWalt vs Nilfisk
- DeWalt vs Tekton
- DeWalt vs Lasko
- DeWalt vs Portwest
- DeWalt vs Snickers Workwear
- DeWalt vs Skil
- DeWalt vs Senco
- Altendorf vs DeWalt
- DeWalt vs GearWrench
- DeWalt vs Stanley
- DeWalt vs Victron Energy
- DeWalt vs Dreo
- DeWalt vs Wera
- DeWalt vs Wiha
- Bahco vs DeWalt
- Brennenstuhl vs DeWalt
- DeWalt vs Renogy
- DeWalt vs RIDGID
- DeWalt vs Sigma
- DeWalt vs IWISS
- DeWalt vs Vornado
- Clarke vs DeWalt
- DeWalt vs Grizzly
- DeWalt vs Mirka
- DeWalt vs Rothenberger
- DeWalt vs Tajima
- Bostitch vs DeWalt
- DeWalt vs Hilti
- DeWalt vs Mascot
- DeWalt vs Metabo HPT
- DeWalt vs Griot's Garage
- DeWalt vs RUPES
- 3M Peltor vs DeWalt
- DeWalt vs Fireball Tool
- DeWalt vs Occidental Leather
- DeWalt vs Felco
- DeWalt vs Kreg
- DeWalt vs Lamello
- DeWalt vs Starrett
- DeWalt vs Stanley
- DeWalt vs Felder
- Carhartt vs DeWalt
- DeWalt vs Kaeser
- DeWalt vs Kincrome
- DeWalt vs Klingspor
- DeWalt vs Paslode
- DeWalt vs Steinel
- DeWalt vs Vacmaster
- DeWalt vs Leica Geosystems
- AstroAI vs DeWalt
- Chicago Pneumatic vs DeWalt
- DeWalt vs Dickies
- DeWalt vs ECHO
- DeWalt vs Porter-Cable
- DeWalt vs Simpson
- DeWalt vs U.S. General
- DeWalt vs Woodpeckers
- CompAir vs DeWalt
- DeWalt vs Gardner Denver
- DeWalt vs WORX
- Adam's Polishes vs DeWalt
- Beta vs DeWalt
- DeWalt vs Estwing
- DeWalt vs Greenlee
- DeWalt vs Huepar
- DeWalt vs Husky
- DeWalt vs Silky
- DeWalt vs FLEX
- Bessey vs DeWalt
- DeWalt vs SawStop
- DeWalt vs Proto
- DeWalt vs Scangrip
- DeWalt vs Norton Abrasives
- Akribis Leather vs DeWalt
- DeWalt vs Evolution
- DeWalt vs Metabo
- DeWalt vs Vango
- Bosch vs DeWalt
- DeWalt vs FEIN
- California Air Tools vs DeWalt
- DeWalt vs QEP
- DeWalt vs REGO-FIX
- DeWalt vs Midwest Snips
- DeWalt vs Wiss
- Campbell Hausfeld vs DeWalt
- Chapin vs DeWalt
- DeWalt vs Diamondback
- DeWalt vs Jet
- DeWalt vs VIAIR
- DeWalt vs Malco
- Burgon & Ball vs DeWalt
- Birchmeier vs DeWalt
- DeWalt vs Milescraft
- Benchmark Abrasives vs DeWalt
- CMT Orange Tools vs DeWalt
- DeWalt vs Irwin
- DeWalt vs Laguna Tools
- CDI vs DeWalt
- DeWalt vs Precision Instruments
- DeWalt vs Solo
- DeWalt vs Trend
- DeWalt vs WEN
- DeWalt vs PFERD
- Arrow vs DeWalt
- DeWalt vs JessEm
- DeWalt vs Pallmann
- DeWalt vs Xantrex
- DeWalt vs Icey-Tek
- BORA vs DeWalt
- DeWalt vs Gardner Bender
- DeWalt vs Jacobs
- DeWalt vs Montolit
- DeWalt vs Veritas
- DeWalt vs Field King
- DeWalt vs Eastwood
- DeWalt vs Surebonder
- DeWalt vs iQ Power Tools
- DeWalt vs Striebig
- Corona Tools vs DeWalt
- DeWalt vs Euroboor
- DeWalt vs Generac
- DeWalt vs Oneida Air Systems
- Baldor-Reliance vs DeWalt
- DeWalt vs Kennedy
- American Sanders vs DeWalt
- DeWalt vs Gorilla Glue
- DeWalt vs Hougen
- DeWalt vs Lägler
- DeWalt vs Newborn
- DeWalt vs Triton
- DeWalt vs Woodhaven
- DeWalt vs Forrest
- DeWalt vs IDEAL
- DeWalt vs Gatorback
- DeWalt vs PetraTools
- AdTech vs DeWalt
- DeWalt vs Midwest Tool
- Circular vs DeWalt
- DeWalt vs Eufy
- DeWalt vs Earthquake
- Crescent vs DeWalt
- DeWalt vs MAX
- DeWalt vs Rikon
- DeWalt vs SCM
- DeWalt vs Röhm
- DeWalt vs Fisch
- DeWalt vs MK Diamond
- DeWalt vs Saw Trax
- DeWalt vs Smith Performance Sprayers
- DeWalt vs Snappy Tools
- DeWalt vs Samlex America
- Bona vs DeWalt
- DeWalt vs Exact
- DeWalt vs Raimondi
- Albrecht vs DeWalt
- DeWalt vs Hitachi
- CertiFlat vs DeWalt
- ARS vs DeWalt
- DeWalt vs Domino
- DeWalt vs Draper
- DeWalt vs HTC
How has branded search demand for DeWalt changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for DeWalt worldwide held steady at 721K.
- Across the 12 months ending September 2026, DeWalt’s share of searches among chainsaw and outdoor power brands worldwide increased from 9.1% to 10.4%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among chainsaw and outdoor power brands worldwide peaked at 11.7% in December 2025 and was lowest at 8.9% in July 2026.
How did search popularity change for chainsaw and outdoor power brands worldwide in September 2026?
5 changes
In September 2026, Ryobi lost share of searches among chainsaw and outdoor power brands worldwide, from 13.8% to 12.8%.
Estimated monthly branded searches for Greenworks worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.
Estimated monthly branded searches for Makita worldwide fell 29% over 12 measured months, from 1.3M to 944K in September 2026.
Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.
Estimated monthly branded searches for Husqvarna worldwide fell 18% over 12 measured months, from 1.2M to 1M in September 2026.
How are DeWalt’s branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using DeWalt’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- dewalt
- dewalt brushless drill
- dewalt combi drill
- dewalt cordless buffer
- dewalt cordless chop saw
- dewalt cordless planer
- dewalt cordless sander
- dewalt cordless stapler
- dewalt drill driver
- dewalt drop saw
- dewalt narrow crown stapler
- dewalt pop rivet gun
- dewalt portable band saw
- dewalt right angle drill
Do you work for DeWalt? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does DeWalt compete?
Is DeWalt your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.