DeWalt vs Husqvarna:Which is more popular?
In September 2026, Husqvarna had more branded searches than DeWalt among chainsaw and outdoor power brands worldwide. Husqvarna had about 1 million branded searches, while DeWalt had 673,000. Husqvarna made up 15.5% of all chainsaw and outdoor power brand searches we track, and DeWalt accounted for 10.4%. When we asked ChatGPT and Google AI Overviews about chainsaw and outdoor power brands, Husqvarna appeared in all five answers and DeWalt in three. Husqvarna was mentioned before DeWalt in four out of five answers.
Who do people search for more?
Husqvarna, about 49% more searches than DeWalt
Who does AI mention more?
Husqvarna, mentioned in every answer we collected
Who does AI recommend more?
Husqvarna, named ahead of DeWalt in 4 of 5 answers
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Top chainsaw and outdoor power brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Husqvarna appeared in all five answers. DeWalt was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Husqvarna was listed before DeWalt in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Stihl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Husqvarna5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
DeWalt3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ECHO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Milwaukee2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Makita2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Greenworks2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about chainsaw and outdoor power brands
5 answers
Asked ChatGPT
“Which chainsaw brand should I buy?”
Asked ChatGPT
“What are the best chainsaw and outdoor power brands?”
Asked ChatGPT
“What's the best chainsaw brand for home yard work?”
Searched Google, AI Overview
“chainsaw brands”
Searched Google, AI Overview
“best chainsaw”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is DeWalt or Husqvarna more popular in search?
This chart shows how often people search Google for DeWalt and Husqvarna by name. Each line represents a brand's share of searches for all nine chainsaw and outdoor power brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Husqvarna, DeWalt. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | Stihl | Husqvarna | Makita | Ryobi | DeWalt | Greenworks | ECHO |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.1% | 14.8% | 16.4% | 17.9% | 10.5% | 9.1% | 1% | 0.2% |
| Nov 2025 | 29.2% | 14.8% | 13% | 17.5% | 13.6% | 10.7% | 0.96% | 0.24% |
| Dec 2025 | 31.9% | 15.3% | 11.7% | 15.8% | 12.2% | 11.7% | 1.1% | 0.14% |
| Jan 2026 | 28.9% | 16.7% | 15.8% | 14.5% | 12.3% | 10.6% | 1.2% | 0.13% |
| Feb 2026 | 29.7% | 16.6% | 16.3% | 14.8% | 10.5% | 10.9% | 0.98% | 0.13% |
| Mar 2026 | 25.6% | 17.5% | 17.1% | 15.4% | 13.5% | 9.4% | 1.3% | 0.17% |
| Apr 2026 | 24.6% | 17.4% | 20.2% | 12.4% | 14.6% | 9.1% | 1.5% | 0.2% |
| May 2026 | 24.6% | 16.7% | 20.2% | 12.6% | 14.9% | 9.1% | 1.8% | 0.16% |
| Jun 2026 | 25.5% | 17.3% | 17% | 13% | 15.6% | 9.4% | 1.9% | 0.17% |
| Jul 2026 | 29.5% | 16.5% | 16.1% | 12.3% | 14.8% | 8.9% | 1.8% | 0.2% |
| Aug 2026 | 28.1% | 16.2% | 15.4% | 14.3% | 13.8% | 10.3% | 1.7% | 0.19% |
| Sep 2026 | 28.4% | 16.5% | 15.5% | 14.7% | 12.8% | 10.4% | 1.4% | 0.23% |
How has the DeWalt and Husqvarna comparison changed over the last 12 months?
3 findings
- Husqvarna was ahead of DeWalt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among chainsaw and outdoor power brands worldwide moved from 9.1% to 10.4%, and its estimated monthly branded searches held steady at 673K.
- Across the 12 months ending September 2026, Husqvarna’s share of searches among chainsaw and outdoor power brands worldwide moved from 16.4% to 15.5%, and its estimated monthly branded searches moved from 1.2M to 1M.
How did search popularity change for chainsaw and outdoor power brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Husqvarna worldwide fell 18% over 12 measured months, from 1.2M to 1M in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using DeWalt’s and Husqvarna’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among chainsaw and outdoor power brands
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