Makita vs Stihl:Which is searched more?
In September 2026, Stihl had more branded searches than Makita among chainsaw and outdoor power brands worldwide. Stihl was estimated to have 1.1M branded searches compared to Makita’s 944K, and held a 27% Share of Search versus Makita’s 24%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Makita or Stihl?
Compare the chainsaw, trimmer and outdoor power equipment brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Stihl, Makita. The figures are in the table below the chart.
View monthly share of search table
| Month | Stihl | Husqvarna | Makita | Ryobi | Greenworks | ECHO |
|---|---|---|---|---|---|---|
| Oct 2025 | 24.3% | 27% | 29.4% | 17.3% | 1.6% | 0.33% |
| Nov 2025 | 24.6% | 21.7% | 29.1% | 22.6% | 1.6% | 0.39% |
| Dec 2025 | 27.2% | 20.8% | 28.1% | 21.7% | 1.9% | 0.25% |
| Jan 2026 | 27.5% | 26% | 24% | 20.3% | 1.9% | 0.21% |
| Feb 2026 | 28% | 27.4% | 25% | 17.7% | 1.7% | 0.22% |
| Mar 2026 | 27% | 26.3% | 23.7% | 20.8% | 2% | 0.26% |
| Apr 2026 | 26.3% | 30.5% | 18.7% | 22% | 2.2% | 0.3% |
| May 2026 | 25.2% | 30.4% | 18.9% | 22.5% | 2.7% | 0.25% |
| Jun 2026 | 26.6% | 26.2% | 20% | 24% | 2.9% | 0.26% |
| Jul 2026 | 26.7% | 26.2% | 20% | 24% | 2.9% | 0.32% |
| Aug 2026 | 26.4% | 24.9% | 23.3% | 22.4% | 2.7% | 0.3% |
| Sep 2026 | 27% | 25.4% | 24% | 20.9% | 2.3% | 0.38% |
How has the Makita and Stihl comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Stihl took it in January 2026.
- Across the 12 months ending September 2026, Makita’s estimated Share of Search among chainsaw and outdoor power brands worldwide moved from 29.4% to 24%, and its estimated monthly branded searches moved from 1.3M to 944K.
- Across the 12 months ending September 2026, Stihl’s estimated Share of Search among chainsaw and outdoor power brands worldwide moved from 24.3% to 27%, and its estimated monthly branded searches held steady at 1.1M.
How did search popularity change for chainsaw and outdoor power brands worldwide in September 2026?
2 changes
In September 2026, Makita gained estimated Share of Search among chainsaw and outdoor power brands worldwide, from 23.3% to 24%.
In September 2026, Stihl gained estimated Share of Search among chainsaw and outdoor power brands worldwide, from 26.4% to 27%.
Other head-to-heads among chainsaw and outdoor power brands
How each brand is measured
Brandwave collects information about searches that people make online using Makita’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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