Brandwave

How popular isPhilips in search?

In September 2026, there were an estimated 970K branded searches for Philips worldwide which is down 6.3% over the last 12 months. Philips holds 19.4% estimated Share of Search among road Atlas brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. AA67.1%
  2. Philips19.4%
  3. National Geographic13.5%
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Which road Atlas brands compete with Philips?

Philips against road Atlas brands worldwide, by month

Share of Search by month for AA, Philips, National Geographic. The figures are in the table below the chart.

View monthly share of search table
MonthAAPhilipsNational Geographic
Oct 202557.4%21.7%20.9%
Nov 202555.3%24.5%20.2%
Dec 202556.2%27%16.9%
Jan 202662.2%19.2%18.6%
Feb 202658.7%19.9%21.4%
Mar 202661.3%16.4%22.3%
Apr 202666.1%17.6%16.2%
May 202666.5%17.2%16.3%
Jun 202670.3%18.2%11.5%
Jul 202668.4%20.4%11.2%
Aug 202667.7%21.2%11.1%
Sep 202667.1%19.4%13.5%

  1. 1.AA

    67.1%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -0.6 points.

  2. 2.Philips

    19.4%

    Held 2nd. 970K estimated branded searches, -7.3% vs prior month. Share -1.7 points.

  3. 3.National Geographic

    13.5%

    Held 3rd. 673K estimated branded searches, +22.4% vs prior month. Share +2.4 points.

Compare search popularity between Philips and its closest rivals

Every comparison with Philips

How has branded search demand for Philips changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Philips worldwide fell from 1M to 970K.
  • Across the 12 months ending September 2026, Philips’ estimated Share of Search among road Atlas brands worldwide decreased from 21.7% to 19.4%.
  • Across the 12 months ending September 2026, Philips’ estimated Share of Search among road Atlas brands worldwide peaked at 27% in December 2025 and was lowest at 16.4% in March 2026.

How did search popularity change for road Atlas brands worldwide in September 2026?

  1. In September 2026, National Geographic gained estimated Share of Search among road Atlas brands worldwide, from 11.1% to 13.5%.

  2. In September 2026, Philips lost estimated Share of Search among road Atlas brands worldwide, from 21.2% to 19.4%.

  3. In September 2026, AA lost estimated Share of Search among road Atlas brands worldwide, from 67.7% to 67.1%.

Where does Philips compete?

Philips is ranked in 51 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Clock Radio brands5th of 60.21%Show ranking
Voice Recorder brands3rd of 60.21%Show ranking
Led Strip brands4th of 61.5%Show ranking
Desk lamp brands3rd of 66.4%Show ranking
Home Theatre brands4th of 67%Show ranking
Humidifier Filter brands2nd of 78.8%Show ranking
TV brands4th of 711.3%Show ranking
Pasta Maker brands5th of 711.3%Show ranking
Light Strip brands2nd of 313%Show ranking
Small kitchen appliance brands4th of 913.3%Show ranking
Rice cooker brands2nd of 516.8%Show ranking
Onion Chopper brands4th of 818.3%Show ranking
Road Atlas brands2nd of 319.4%Shown above
Air fryer brands2nd of 821.1%Show ranking
Electric kettle brands3rd of 521.9%Show ranking
Pressure cooker brands2nd of 523.6%Show ranking
Smart Bulb brands2nd of 527%Show ranking
Steam Iron brands2nd of 827.6%Show ranking
Hearing aid brands2nd of 928.6%Show ranking
Toaster brands2nd of 530.4%Show ranking
Water flosser brands2nd of 531.1%Show ranking
Oxygen Concentrator brands2nd of 531.5%Show ranking
Shaver and razor brands2nd of 732.2%Show ranking
Irons2nd of 632.3%Show ranking
Soda maker brands2nd of 534%Show ranking
Toothbrush head brands1st of 534.2%Show ranking
Multi Cooker brands2nd of 336%Show ranking
Slow cooker brands1st of 536.1%Show ranking
Door Viewer brands2nd of 636.3%Show ranking
Replacement Heads brands1st of 437.1%Show ranking
Juicer brands1st of 537.3%Show ranking
Clothes Steamer brands1st of 541%Show ranking
Led Driver brands2nd of 442.2%Show ranking
Garment steamers1st of 642.5%Show ranking
Medical imaging software2nd of 543.2%Show ranking
Radiology software2nd of 543.2%Show ranking
Beard trimmer brands2nd of 544.8%Show ranking
Water filter brands1st of 545.5%Show ranking
Epilator brands2nd of 547.3%Show ranking
Eye Massager brands1st of 653.9%Show ranking
Milk Warmer brands1st of 456.1%Show ranking
Water filter bottles1st of 659.4%Show ranking
Ironing boards1st of 659.6%Show ranking
Ear Thermometer brands1st of 561.5%Show ranking
Hair clipper brands1st of 864.1%Show ranking
Steamer Blender brands1st of 464.9%Show ranking
Sterilizer And Dryer brands1st of 366.7%Show ranking
Light bulb brands1st of 667.7%Show ranking
Citrus Juicer brands1st of 370.8%Show ranking
Electric shaver brands1st of 580.3%Show ranking
Portable Nebulizer brands1st of 382.4%Show ranking

How is Philips measured?

Brandwave collects information about searches that people make online using Philips’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • air fryer philips
  • philips air fryer
  • philips airfryer
  • philips oneblade
  • philips shaver

How the Brand Demand Index is measured

Who owns Philips?

Philips is owned by Philips. Brandwave also tracks Philips Sonicare, Philips Avent, Philips Lumea and Philips Respironics, owned by the same company, worldwide.

Do you work for Philips? To request corrections or removal please contact us via our support page and we will be happy to assist.

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