How popular isNational Geographic in search?
In September 2026, there were an estimated 673K branded searches for National Geographic worldwide which is down 32.7% over the last 12 months. National Geographic holds 46.8% estimated Share of Search among magazines worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
National Geographic46.8%The Economist31.3%
Vogue11.5%
Time7.6%
Forbes1.5%
Wired1.3%
Follow National Geographic and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Where does National Geographic compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Magazines | 1st of 6 | 46.8% | Shown below |
| Sticker Books brands | 1st of 3 | 49.3% | Show ranking |
| Science kits | 1st of 6 | 83.2% | Show ranking |
Which magazines compete with National Geographic?
Share of Search by month for National Geographic, The Economist, Vogue, Time. The figures are in the table below the chart.
View monthly share of search table
| Month | National Geographic | The Economist | Vogue | Time | Forbes | Wired |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.2% | 19.6% | 8.8% | 16% | 1.4% | 0.96% |
| Nov 2025 | 54.6% | 24.6% | 11% | 7.4% | 1.5% | 0.99% |
| Dec 2025 | 53.6% | 24% | 8.8% | 10.7% | 1.8% | 1.2% |
| Jan 2026 | 55.7% | 25.1% | 7.5% | 9.2% | 1.5% | 1% |
| Feb 2026 | 59.1% | 21.7% | 8% | 8% | 2% | 1.3% |
| Mar 2026 | 58.6% | 21.6% | 7.9% | 7.9% | 1.9% | 1.9% |
| Apr 2026 | 50.9% | 22.8% | 10.2% | 12.4% | 2% | 1.7% |
| May 2026 | 53.2% | 23.8% | 13% | 7.1% | 1.8% | 1.2% |
| Jun 2026 | 46.5% | 31.1% | 11.4% | 7.6% | 1.9% | 1.5% |
| Jul 2026 | 40.3% | 40.3% | 9.9% | 6.6% | 1.6% | 1.3% |
| Aug 2026 | 43.6% | 35.6% | 10.7% | 7.2% | 1.8% | 1.2% |
| Sep 2026 | 46.8% | 31.3% | 11.5% | 7.6% | 1.5% | 1.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.8% | 673K | +22.4% | +3.2 points | |
| 2, held 2nd | 31.3% | 450K | 0% | -4.4 points | |
| 3, held 3rd | 11.5% | 165K | +22.2% | +0.8 points | |
| 4, held 4th | 7.6% | 110K | +21.5% | +0.5 points | |
| 5, held 5th | 1.5% | 22.2K | 0% | -0.2 points | |
| 6, held 6th | 1.3% | 18.1K | +22.3% | +0.1 points |
46.8%
Held 1st. 673K estimated branded searches, +22.4% vs prior month. Share +3.2 points.
31.3%
Held 2nd. 450K estimated branded searches, 0% vs prior month. Share -4.4 points.
3.
Vogue11.5%
Held 3rd. 165K estimated branded searches, +22.2% vs prior month. Share +0.8 points.
4.
Time7.6%
Held 4th. 110K estimated branded searches, +21.5% vs prior month. Share +0.5 points.
5.
Forbes1.5%
Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share -0.2 points.
6.
Wired1.3%
Held 6th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.1 points.
Compare search popularity between National Geographic and its closest rivals
- National Geographic vs Vogue: compare search popularity
- National Geographic vs Time: compare search popularity
- National Geographic vs Forbes: compare search popularity
- National Geographic vs Wired: compare search popularity
- Compare National Geographic with any brand
Every comparison with National Geographic
12 comparisons
- National Geographic vs The Works
- National Geographic vs The Economist
- National Geographic vs Vogue
- National Geographic vs Time
- KiwiCo vs National Geographic
- National Geographic vs Snap Circuits
- Forbes vs National Geographic
- National Geographic vs Wired
- Bendon vs National Geographic
- National Geographic vs Thames & Kosmos
- Little Passports vs National Geographic
- MEL Science vs National Geographic
How has branded search demand for National Geographic changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for National Geographic worldwide fell from 1M to 673K.
- Across the 12 months ending September 2026, National Geographic’s estimated Share of Search among magazines worldwide decreased from 53.2% to 46.8%.
- Across the 12 months ending September 2026, National Geographic’s estimated Share of Search among magazines worldwide peaked at 59.1% in February 2026 and was lowest at 40.3% in July 2026.
How did search popularity change for magazines worldwide in September 2026?
5 changes
In September 2026, National Geographic gained estimated Share of Search among magazines worldwide, from 43.6% to 46.8%.
In September 2026, Vogue gained estimated Share of Search among magazines worldwide, from 10.7% to 11.5%.
In September 2026, The Economist lost estimated Share of Search among magazines worldwide, from 35.6% to 31.3%.
Estimated monthly branded searches for Time worldwide fell 63.5% over 12 measured months, from 301K to 110K in September 2026.
Estimated monthly branded searches for Forbes worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.
How is National Geographic measured?
Brandwave collects information about searches that people make online using National Geographic’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- national geographic
Do you work for National Geographic? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is National Geographic your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.