Bendon vs National Geographic:Which is searched more?
In September 2026, National Geographic had more branded searches than Bendon among sticker books brands worldwide. National Geographic was estimated to have 673K branded searches compared to Bendon’s 18.1K, and held a 49.3% Share of Search versus Bendon’s 1.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bendon or National Geographic?
Compare the sticker books brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for National Geographic, Bendon. The figures are in the table below the chart.
View monthly share of search table
| Month | National Geographic | The Works | Bendon |
|---|---|---|---|
| Oct 2025 | 54.3% | 44.7% | 0.98% |
| Nov 2025 | 49.5% | 49.5% | 1.1% |
| Dec 2025 | 44.6% | 54.2% | 1.2% |
| Jan 2026 | 59% | 39.7% | 1.3% |
| Feb 2026 | 59.2% | 39.9% | 0.88% |
| Mar 2026 | 63.8% | 35.2% | 0.95% |
| Apr 2026 | 59.2% | 39.5% | 1.3% |
| May 2026 | 59.2% | 39.5% | 1.3% |
| Jun 2026 | 49.2% | 49.2% | 1.6% |
| Jul 2026 | 44.4% | 54.4% | 1.2% |
| Aug 2026 | 44.3% | 54.2% | 1.5% |
| Sep 2026 | 49.3% | 49.3% | 1.3% |
How has the Bendon and National Geographic comparison changed over the last 12 months?
3 findings
- National Geographic was ahead of Bendon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bendon’s estimated Share of Search among sticker books brands worldwide moved from 0.98% to 1.3%, and its estimated monthly branded searches held steady at 18.1K.
- Across the 12 months ending September 2026, National Geographic’s estimated Share of Search among sticker books brands worldwide moved from 54.3% to 49.3%, and its estimated monthly branded searches moved from 1M to 673K.
How did search popularity change for sticker books brands worldwide in September 2026?
1 change
In September 2026, National Geographic overtook The Works to become the leader among sticker books brands worldwide, with 49.3% estimated Share of Search.
Other head-to-heads among sticker books brands
How each brand is measured
Brandwave collects information about searches that people make online using Bendon’s and National Geographic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bendon
1 branded search term
- bendon
National Geographic
1 branded search term
- national geographic
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.