Philips vs Philips Sonicare:Which is searched more?
In September 2026, Philips had more branded searches than Philips Sonicare among replacement Heads brands worldwide. Philips was estimated to have 970K branded searches compared to Philips Sonicare’s 513K, and held a 37.1% Share of Search versus Philips Sonicare’s 19.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Philips or Philips Sonicare?
Compare the replacement heads brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Philips, Philips Sonicare. The figures are in the table below the chart.
View monthly share of search table
| Month | Philips | Oral-B | Philips Sonicare | Waterpik |
|---|---|---|---|---|
| Oct 2025 | 37.3% | 30.3% | 16.5% | 15.9% |
| Nov 2025 | 34.9% | 33.9% | 18% | 13.2% |
| Dec 2025 | 37.5% | 30% | 18.2% | 14.3% |
| Jan 2026 | 37.3% | 31% | 17.6% | 14.1% |
| Feb 2026 | 38.5% | 29.2% | 16.2% | 16.2% |
| Mar 2026 | 36.7% | 28.9% | 18.3% | 16.1% |
| Apr 2026 | 37.6% | 29% | 16.9% | 16.5% |
| May 2026 | 37.6% | 29.9% | 16.3% | 16.3% |
| Jun 2026 | 36.9% | 30% | 16.4% | 16.7% |
| Jul 2026 | 40.1% | 28.2% | 16.1% | 15.7% |
| Aug 2026 | 39.6% | 28.7% | 16.9% | 14.8% |
| Sep 2026 | 37.1% | 29% | 19.6% | 14.3% |
How has the Philips and Philips Sonicare comparison changed over the last 12 months?
3 findings
- Philips was ahead of Philips Sonicare in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Philips’ estimated Share of Search among replacement Heads brands worldwide moved from 37.3% to 37.1%, and its estimated monthly branded searches moved from 1M to 970K.
- Across the 12 months ending September 2026, Philips Sonicare’s estimated Share of Search among replacement Heads brands worldwide moved from 16.5% to 19.6%, and its estimated monthly branded searches moved from 458K to 513K.
How did search popularity change for replacement Heads brands worldwide in September 2026?
2 changes
In September 2026, Philips Sonicare gained estimated Share of Search among replacement Heads brands worldwide, from 16.9% to 19.6%.
In September 2026, Philips lost estimated Share of Search among replacement Heads brands worldwide, from 39.6% to 37.1%.
Other head-to-heads among replacement Heads brands
How each brand is measured
Brandwave collects information about searches that people make online using Philips’ and Philips Sonicare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Philips
5 branded search terms
- air fryer philips
- philips air fryer
- philips airfryer
- philips oneblade
- philips shaver
Philips Sonicare
5 branded search terms
- philips sonicare
- philips sonicare toothbrush
- philipssonicare
- sonicare
- sonicare toothbrush
Put your own brand in this comparison
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