Brandwave

Hearing aid brands:Which are searched most?

In September 2026, Siemens was the most searched among hearing aid brands worldwide, with an estimated 1.2M branded searches and 36% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Siemens36%
  2. Philips28.6%
  3. Bose18.2%
  4. Jabra10.6%
  5. Oticon1.8%
  6. Phonak1.8%
  7. Signia1.2%
  8. ReSound0.98%
  9. Widex0.8%

Follow hearing aid brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the hearing aid brands people are fitted. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among hearing aid brands worldwide, by month

Share of Search by month for Siemens, Philips, Bose, Jabra. The figures are in the table below the chart.

View monthly share of search table
MonthSiemensPhilipsBoseJabraOticonPhonakSigniaReSoundWidex
Oct 202533.7%28.6%19.2%11.5%2%2%1.1%0.91%0.91%
Nov 202534.1%27.6%23.6%9.5%1.7%1.4%0.92%0.62%0.62%
Dec 202530%32.4%23.7%8.6%1.5%1.5%1%0.67%0.67%
Jan 202634.5%29.3%18.2%10.5%2.1%2.1%1.1%1.4%0.77%
Feb 202637.4%28.5%16.3%11.4%1.9%1.9%1%0.83%0.83%
Mar 202636.9%27%17.3%11.2%2.2%2.2%1.2%1%0.82%
Apr 202637.3%27.4%17.5%11%1.9%1.9%1.2%1%0.83%
May 202637.4%26.5%19.6%9.9%1.9%1.9%1.2%0.83%0.83%
Jun 202637.4%26.6%19.4%10%1.9%1.9%1.2%0.83%0.83%
Jul 202636%29.5%18.9%9.6%1.8%1.8%0.98%0.8%0.66%
Aug 202634.7%29.8%19.8%9.5%1.7%1.7%1.2%0.77%0.77%
Sep 202636%28.6%18.2%10.6%1.8%1.8%1.2%0.98%0.8%

This month’s ranking, September 2026

  1. 1.Siemens

    36%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +1.3 points.

  2. 2.Philips

    28.6%

    Held 2nd. 970K estimated branded searches, -7.3% vs prior month. Share -1.1 points.

  3. 3.Bose

    18.2%

    Held 3rd. 617K estimated branded searches, -11.3% vs prior month. Share -1.6 points.

  4. 4.Jabra

    10.6%

    Held 4th. 360K estimated branded searches, +7.3% vs prior month. Share +1.1 points.

  5. 5.Oticon

    1.8%

    Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Phonak

    1.8%

    Held 6th. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Signia

    1.2%

    Held 7th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.ReSound

    0.98%

    Held 8th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.2 points.

  9. 9.Widex

    0.8%

    Held 9th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among hearing aid brands worldwide?

In September 2026, Siemens was the most searched among hearing aid brands worldwide, with an estimated 1.2M branded searches and 36% estimated Share of Search within this set. Philips is in 2nd place, 7.4 percentage points behind at 28.6% Share of Search.

Global hearing aid brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Siemens33.7% → 36%37.4%Jun 202630%Dec 20251st
Philips28.6%32.4%Dec 202526.5%May 20262nd
Bose19.2% → 18.2%23.7%Dec 202516.3%Feb 20263rd
Jabra11.5% → 10.6%11.5%Oct 20258.6%Dec 20254th
Oticon2% → 1.8%2.2%Mar 20261.5%Dec 20255th
Phonak2% → 1.8%2.2%Mar 20261.4%Nov 20256th
Signia1.1% → 1.2%1.2%Jun 20260.92%Nov 20257th
ReSound0.91% → 0.98%1.4%Jan 20260.62%Nov 20258th
Widex0.91% → 0.8%0.91%Oct 20250.62%Nov 20259th

Each finding as a sentence

  • Across the 12 months ending September 2026, Siemens’ estimated Share of Search among hearing aid brands worldwide increased from 33.7% to 36%.
  • Across the 12 months ending September 2026, Bose’s estimated Share of Search among hearing aid brands worldwide decreased from 19.2% to 18.2%.
  • Across the 12 months ending September 2026, Jabra’s estimated Share of Search among hearing aid brands worldwide decreased from 11.5% to 10.6%.
  • Across the 12 months ending September 2026, Siemens’ estimated Share of Search among hearing aid brands worldwide peaked at 37.4% in June 2026 and was lowest at 30% in December 2025.
  • Across the 12 months ending September 2026, Philips’ estimated Share of Search among hearing aid brands worldwide peaked at 32.4% in December 2025 and was lowest at 26.5% in May 2026.
  • Across the 12 months ending September 2026, Bose’s estimated Share of Search among hearing aid brands worldwide peaked at 23.7% in December 2025 and was lowest at 16.3% in February 2026.
  • Across the 12 months ending September 2026, Jabra’s estimated Share of Search among hearing aid brands worldwide peaked at 11.5% in October 2025 and was lowest at 8.6% in December 2025.
  • Across the 12 months ending September 2026, Philips, Oticon, Phonak, Signia, ReSound and Widex held steady: their estimated Share of Search among hearing aid brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for hearing aid brands worldwide in September 2026?

  1. In September 2026, Siemens gained estimated Share of Search among hearing aid brands worldwide, from 34.7% to 36%.

  2. In September 2026, Jabra gained estimated Share of Search among hearing aid brands worldwide, from 9.5% to 10.6%.

  3. In September 2026, Bose lost estimated Share of Search among hearing aid brands worldwide, from 19.8% to 18.2%.

  4. In September 2026, Philips lost estimated Share of Search among hearing aid brands worldwide, from 29.8% to 28.6%.

  5. Estimated monthly branded searches for Oticon worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

  6. Estimated monthly branded searches for Phonak worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

  7. Estimated monthly branded searches for Widex worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free