Brandwave

How popular isPhonak in search?

In September 2026, there were an estimated 60.5K branded searches for Phonak worldwide which is down 18.2% over the last 12 months. Phonak holds 1.8% estimated Share of Search among hearing aid brands worldwide and is ranked 6th of 9 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Siemens36%
  2. Philips28.6%
  3. Bose18.2%
  4. Jabra10.6%
  5. Oticon1.8%
  6. Phonak1.8%
  7. Signia1.2%
  8. ReSound0.98%
  9. Widex0.8%
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Which hearing aid brands compete with Phonak?

Phonak against hearing aid brands worldwide, by month

Share of Search by month for Siemens, Philips, Bose, Jabra, Phonak. The figures are in the table below the chart.

View monthly share of search table
MonthSiemensPhilipsBoseJabraOticonPhonakSigniaReSoundWidex
Oct 202533.7%28.6%19.2%11.5%2%2%1.1%0.91%0.91%
Nov 202534.1%27.6%23.6%9.5%1.7%1.4%0.92%0.62%0.62%
Dec 202530%32.4%23.7%8.6%1.5%1.5%1%0.67%0.67%
Jan 202634.5%29.3%18.2%10.5%2.1%2.1%1.1%1.4%0.77%
Feb 202637.4%28.5%16.3%11.4%1.9%1.9%1%0.83%0.83%
Mar 202636.9%27%17.3%11.2%2.2%2.2%1.2%1%0.82%
Apr 202637.3%27.4%17.5%11%1.9%1.9%1.2%1%0.83%
May 202637.4%26.5%19.6%9.9%1.9%1.9%1.2%0.83%0.83%
Jun 202637.4%26.6%19.4%10%1.9%1.9%1.2%0.83%0.83%
Jul 202636%29.5%18.9%9.6%1.8%1.8%0.98%0.8%0.66%
Aug 202634.7%29.8%19.8%9.5%1.7%1.7%1.2%0.77%0.77%
Sep 202636%28.6%18.2%10.6%1.8%1.8%1.2%0.98%0.8%

  1. 1.Siemens

    36%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +1.3 points.

  2. 2.Philips

    28.6%

    Held 2nd. 970K estimated branded searches, -7.3% vs prior month. Share -1.1 points.

  3. 3.Bose

    18.2%

    Held 3rd. 617K estimated branded searches, -11.3% vs prior month. Share -1.6 points.

  4. 4.Jabra

    10.6%

    Held 4th. 360K estimated branded searches, +7.3% vs prior month. Share +1.1 points.

  5. 5.Oticon

    1.8%

    Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Phonak

    1.8%

    Held 6th. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Signia

    1.2%

    Held 7th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.ReSound

    0.98%

    Held 8th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.2 points.

  9. 9.Widex

    0.8%

    Held 9th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Phonak and its closest rivals

Every comparison with Phonak

How has branded search demand for Phonak changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Phonak worldwide fell from 74K to 60.5K.
  • Across the 12 months ending September 2026, Phonak’s estimated Share of Search among hearing aid brands worldwide held steady, from 2% to 1.8%.

How did search popularity change for hearing aid brands worldwide in September 2026?

  1. In September 2026, Siemens gained estimated Share of Search among hearing aid brands worldwide, from 34.7% to 36%.

  2. In September 2026, Jabra gained estimated Share of Search among hearing aid brands worldwide, from 9.5% to 10.6%.

  3. In September 2026, Bose lost estimated Share of Search among hearing aid brands worldwide, from 19.8% to 18.2%.

  4. In September 2026, Philips lost estimated Share of Search among hearing aid brands worldwide, from 29.8% to 28.6%.

  5. Estimated monthly branded searches for Oticon worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

  6. Estimated monthly branded searches for Phonak worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

How is Phonak measured?

Brandwave collects information about searches that people make online using Phonak’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • phonak

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How the Brand Demand Index is measured

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