Brandwave

How popular isOticon in search?

In September 2026, there were an estimated 60.5K branded searches for Oticon worldwide which is down 18.2% over the last 12 months. Oticon holds 27.3% estimated Share of Search among hearing aid brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Oticon27.3%
  2. Phonak27.3%
  3. Signia18.3%
  4. ReSound14.9%
  5. Widex12.2%
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Which hearing aid brands compete with Oticon?

Oticon against hearing aid brands worldwide, by month

Share of Search by month for Oticon, Phonak, Signia, ReSound, Widex. The figures are in the table below the chart.

View monthly share of search table
MonthOticonPhonakSigniaReSoundWidex
Oct 202529.1%29.1%15.9%13%13%
Nov 202532.3%26.4%17.7%11.8%11.8%
Dec 202528%28%18.8%12.6%12.6%
Jan 202627.9%27.9%15.3%18.7%10.2%
Feb 202629%29%15.9%13%13%
Mar 202629.8%29.8%16.3%13.3%10.9%
Apr 202627.3%27.3%18.3%14.9%12.2%
May 202628%28%18.8%12.6%12.6%
Jun 202628%28%18.8%12.6%12.6%
Jul 202629.7%29.7%16.3%13.3%10.9%
Aug 202628%28%18.8%12.6%12.6%
Sep 202627.3%27.3%18.3%14.9%12.2%

  1. 1.Oticon

    27.3%

    Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share -0.8 points.

  2. 2.Phonak

    27.3%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share -0.8 points.

  3. 3.Signia

    18.3%

    Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.ReSound

    14.9%

    Held 4th. 33.1K estimated branded searches, +22.1% vs prior month. Share +2.4 points.

  5. 5.Widex

    12.2%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

Compare search popularity between Oticon and its closest rivals

Every comparison with Oticon

How has branded search demand for Oticon changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Oticon worldwide fell from 74K to 60.5K.
  • Across the 12 months ending September 2026, Oticon’s estimated Share of Search among hearing aid brands worldwide decreased from 29.1% to 27.3%.
  • Across the 12 months ending September 2026, Oticon’s estimated Share of Search among hearing aid brands worldwide peaked at 32.3% in November 2025 and was lowest at 27.3% in April 2026.

How did search popularity change for hearing aid brands worldwide in September 2026?

  1. In September 2026, ReSound gained estimated Share of Search among hearing aid brands worldwide, from 12.6% to 14.9%.

  2. In September 2026, Oticon lost estimated Share of Search among hearing aid brands worldwide, from 28% to 27.3%.

  3. In September 2026, Phonak lost estimated Share of Search among hearing aid brands worldwide, from 28% to 27.3%.

  4. In September 2026, Signia lost estimated Share of Search among hearing aid brands worldwide, from 18.8% to 18.3%.

  5. Estimated monthly branded searches for Widex worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

How is Oticon measured?

Brandwave collects information about searches that people make online using Oticon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • oticon

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How the Brand Demand Index is measured

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