Brandwave

How popular isBreville in search?

In September 2026, there were an estimated 879K branded searches for Breville worldwide which is up 7.4% over the last 12 months. Breville holds 3% estimated Share of Search among small kitchen appliance brands worldwide and is ranked 6th of 9 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Thermomix33.8%
  2. KitchenAid23.5%
  3. Ninja15.2%
  4. Tefal10.3%
  5. Kenwood7.3%
  6. Breville3%
  7. Russell Hobbs2.8%
  8. Philips2.5%
  9. Sunbeam1.5%
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Where does Breville compete?

Breville is ranked in 35 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Small kitchen appliance brands6th of 93%Shown below
Coffee maker brands4th of 83.3%Show ranking
Coffee machine brands5th of 63.4%Show ranking
Air fryer brands6th of 84.2%Show ranking
Blender brands4th of 511.4%Show ranking
Induction cooktop brands4th of 74.9%Show ranking
Toaster oven brands6th of 64.9%Show ranking
Ice cream maker brands5th of 55%Show ranking
Stand mixer brands4th of 66%Show ranking
Hand mixer brands4th of 56.1%Show ranking
Electric kettle brands3rd of 56.2%Show ranking
Home espresso machine brands2nd of 533.4%Show ranking
Chip fryer brands4th of 57%Show ranking
Pancake maker brands4th of 67.9%Show ranking
Hand blender brands4th of 78%Show ranking
Food processor brands3rd of 59.2%Show ranking
Convection oven brands3rd of 79.7%Show ranking
Pressure cooker brands3rd of 59.8%Show ranking
Kitchen scale brands2nd of 510.3%Show ranking
Bread maker brands3rd of 511.2%Show ranking
Toaster brands2nd of 511.5%Show ranking
Water kettle brands3rd of 311.6%Show ranking
Microwave brands2nd of 511.8%Show ranking
Belgian waffle maker brands3rd of 412.6%Show ranking
Tea kettle brands2nd of 612.6%Show ranking
Milk frother brands3rd of 513.6%Show ranking
Slow cooker brands2nd of 515%Show ranking
Cold press juicer brands2nd of 515.5%Show ranking
Pizza stone brands1st of 626.1%Show ranking
Crepe maker brands2nd of 427.2%Show ranking
Tamping mat brands2nd of 531.6%Show ranking
Waffle iron brands2nd of 333.8%Show ranking
Egg cooker brands2nd of 342.9%Show ranking
Juicer brands1st of 560.6%Show ranking
Sous vide brands1st of 569.8%Show ranking

Which small kitchen appliance brands compete with Breville?

Breville against small kitchen appliance brands worldwide, by month

Share of Search by month for Thermomix, KitchenAid, Ninja, Tefal, Kenwood, Breville, Russell Hobbs, Philips. The figures are in the table below the chart.

View monthly share of search table
MonthThermomixKitchenAidNinjaTefalKenwoodBrevilleRussell HobbsPhilipsSunbeam
Oct 202529.7%29.7%13.4%9.5%9%2.2%3.4%1.5%1.6%
Nov 202525.6%34%14%10.5%7.8%2.8%2.9%1.3%1.2%
Dec 202526.4%35.5%14.4%8.7%6.9%2.9%2.9%1.1%1.2%
Jan 202628.6%28.3%15.6%11.2%7.4%2.6%3.4%1.4%1.6%
Feb 202632.6%25.9%14.7%10.2%8.3%2.4%3%1.3%1.5%
Mar 202631.6%26.1%14.2%9.9%9.8%2.3%3.1%1.3%1.7%
Apr 202628.9%28.3%15.8%9%9.2%2.6%2.9%1.4%1.9%
May 202630.4%26.3%13.7%11.1%9.2%2.7%3.1%1.5%2%
Jun 202631.4%24.4%17.2%9.6%8.2%2.8%3.1%1.5%1.7%
Jul 202628%28.2%15.4%9%9%3.1%3.4%2.1%1.8%
Aug 202630.5%24.8%16.8%9.7%8%2.7%3.1%2.2%2%
Sep 202633.8%23.5%15.2%10.3%7.3%3%2.8%2.5%1.5%

  1. 1.Thermomix

    33.8%

    Held 1st. 1.8M estimated branded searches, +22% vs prior month. Share +3.2 points.

  2. 2.KitchenAid

    23.5%

    Held 2nd. 1.3M estimated branded searches, +4.5% vs prior month. Share -1.3 points.

  3. 3.Ninja

    15.2%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share -1.6 points.

  4. 4.Tefal

    10.3%

    Held 4th. 560K estimated branded searches, +17.2% vs prior month. Share +0.6 points.

  5. 5.Kenwood

    7.3%

    Held 5th. 394K estimated branded searches, 0% vs prior month. Share -0.7 points.

  6. 6.Breville

    3%

    Moved from 7th to 6th. 165K estimated branded searches, +22.2% vs prior month. Share +0.3 points.

  7. 7.Russell Hobbs

    2.8%

    Moved from 6th to 7th. 153K estimated branded searches, 0% vs prior month. Share -0.3 points.

  8. 8.Philips

    2.5%

    Held 8th. 135K estimated branded searches, +22.7% vs prior month. Share +0.3 points.

  9. 9.Sunbeam

    1.5%

    Held 9th. 80.6K estimated branded searches, -17% vs prior month. Share -0.5 points.

Compare search popularity between Breville and its closest rivals

Every comparison with Breville

How has branded search demand for Breville changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Breville worldwide rose from 819K to 879K.
  • Across the 12 months ending September 2026, Breville’s estimated Share of Search among small kitchen appliance brands worldwide increased from 2.2% to 3%.
  • Across the 12 months ending September 2026, Breville rose from 7th to 6th among small kitchen appliance brands worldwide.

How did search popularity change for small kitchen appliance brands worldwide in September 2026?

  1. In September 2026, Thermomix gained estimated Share of Search among small kitchen appliance brands worldwide, from 30.5% to 33.8%.

  2. In September 2026, Tefal gained estimated Share of Search among small kitchen appliance brands worldwide, from 9.7% to 10.3%.

  3. In September 2026, Ninja lost estimated Share of Search among small kitchen appliance brands worldwide, from 16.8% to 15.2%.

  4. In September 2026, KitchenAid lost estimated Share of Search among small kitchen appliance brands worldwide, from 24.8% to 23.5%.

  5. In September 2026, Kenwood lost estimated Share of Search among small kitchen appliance brands worldwide, from 8% to 7.3%.

  6. Philips’ estimated Share of Search among small kitchen appliance brands worldwide has gained ground for 3 months in a row, from 1.5% to 2.5% in September 2026.

How is Breville measured?

Brandwave collects information about searches that people make online using Breville’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • breville
  • breville barista express
  • breville barista touch
  • breville coffee machine
  • breville dual boiler
  • breville espresso machine
  • breville oracle

Do you work for Breville? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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