Brandwave

How popular isNike in search?

In September 2026, there were an estimated 24.3M branded searches for Nike worldwide which held steady over the last 12 months. Nike holds 74.2% estimated Share of Search among laptop Backpack brands worldwide and is ranked 1st of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Nike74.2%
  2. Coach8.4%
  3. Michael Kors6.8%
  4. Samsonite3.4%
  5. Kate Spade3%
  6. Osprey2.7%
  7. JanSport1.4%
  8. Ogio0.08%
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Which laptop Backpack brands compete with Nike?

Nike against laptop Backpack brands worldwide, by month

Share of Search by month for Nike, Coach, Michael Kors, Samsonite, Kate Spade, Osprey. The figures are in the table below the chart.

View monthly share of search table
MonthNikeCoachMichael KorsSamsoniteKate SpadeOspreyJanSportOgio
Oct 202576.4%5.6%8.4%3.4%3.1%2.1%0.92%0.1%
Nov 202575.9%5.8%8.6%3.5%3.9%1.5%0.7%0.07%
Dec 202572.4%7.9%9.6%3.2%4.3%1.7%0.78%0.08%
Jan 202674.6%7%8.6%3.4%3.1%2.2%1.1%0.08%
Feb 202675.9%7%7%3.5%3.1%2.2%1.2%0.1%
Mar 202679.6%5.9%5.9%2.9%2.6%1.9%0.97%0.09%
Apr 202676%6.9%6.9%3.4%3.1%2.6%1%0.1%
May 202675.1%6.8%6.8%3.6%3.7%2.7%1.2%0.1%
Jun 202673.7%8.3%6.8%3.6%3%2.6%1.9%0.1%
Jul 202670.2%7.8%7.8%3.9%2.8%3%4.4%0.09%
Aug 202669%9.3%7.6%3.7%2.8%2.9%4.6%0.09%
Sep 202674.2%8.4%6.8%3.4%3%2.7%1.4%0.08%

  1. 1.Nike

    74.2%

    Held 1st. 24.3M estimated branded searches, -2.4% vs prior month. Share +5.2 points.

  2. 2.Coach

    8.4%

    Held 2nd. 2.7M estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  3. 3.Michael Kors

    6.8%

    Held 3rd. 2.2M estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  4. 4.Samsonite

    3.4%

    Moved from 5th to 4th. 1.1M estimated branded searches, -17% vs prior month. Share -0.3 points.

  5. 5.Kate Spade

    3%

    Moved from 7th to 5th. 1M estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Osprey

    2.7%

    Held 6th. 871K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  7. 7.JanSport

    1.4%

    Moved from 4th to 7th. 447K estimated branded searches, -73.3% vs prior month. Share -3.3 points.

  8. 8.Ogio

    0.08%

    Held 8th. 27.1K estimated branded searches, -18.1% vs prior month. Share 0 points.

Compare search popularity between Nike and its closest rivals

Every comparison with Nike

How has branded search demand for Nike changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Nike worldwide held steady, from 24.9M to 24.3M.
  • Across the 12 months ending September 2026, Nike’s estimated Share of Search among laptop Backpack brands worldwide decreased from 76.4% to 74.2%.
  • Across the 12 months ending September 2026, Nike’s estimated Share of Search among laptop Backpack brands worldwide peaked at 79.6% in March 2026 and was lowest at 69% in August 2026.

How did search popularity change for laptop Backpack brands worldwide in September 2026?

  1. In September 2026, Nike gained estimated Share of Search among laptop Backpack brands worldwide, from 69% to 74.2%.

  2. In September 2026, JanSport lost estimated Share of Search among laptop Backpack brands worldwide, from 4.6% to 1.4%.

  3. In September 2026, Coach lost estimated Share of Search among laptop Backpack brands worldwide, from 9.3% to 8.4%.

  4. In September 2026, Michael Kors lost estimated Share of Search among laptop Backpack brands worldwide, from 7.6% to 6.8%.

  5. In September 2026, Kate Spade rose from 7th to 5th among laptop Backpack brands worldwide.

  6. In September 2026, Samsonite rose from 5th to 4th among laptop Backpack brands worldwide.

Where does Nike compete?

Nike is ranked in 74 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Receiver Gloves brands2nd of 316.5%Show ranking
Match Ball brands2nd of 517.6%Show ranking
Football Ball brands2nd of 318.8%Show ranking
Sneaker brands1st of 927.5%Show ranking
Trainers1st of 631.7%Show ranking
Casual Shoes brands1st of 831.9%Show ranking
Skate Shoes brands1st of 732.4%Show ranking
Bowling Shoes brands1st of 632.8%Show ranking
Skipping Rope brands2nd of 533.4%Show ranking
Football boot brands1st of 634.2%Show ranking
Shot Put brands2nd of 534.2%Show ranking
Basketball shoe brands1st of 534.8%Show ranking
Soccer Cleats brands1st of 535.9%Show ranking
Rugby Cleats brands1st of 636.3%Show ranking
Gym bags1st of 637.8%Show ranking
Hiking shoe brands1st of 839%Show ranking
Golf shoes1st of 639.3%Show ranking
Duffel Bag brands1st of 839.7%Show ranking
Sports bra brands1st of 540%Show ranking
Lifting Gloves brands1st of 540.1%Show ranking
Baseball Cleats brands1st of 440.1%Show ranking
Football Cleats brands1st of 440.1%Show ranking
Turf Shoes brands1st of 440.1%Show ranking
Sports bag brands1st of 540.8%Show ranking
Netball shoe brands1st of 541.4%Show ranking
Arm Sleeve brands1st of 841.5%Show ranking
Workout Gloves brands1st of 741.9%Show ranking
Sweat Bands brands1st of 742.3%Show ranking
Shin Pads brands1st of 742.4%Show ranking
Exercise mats1st of 642.5%Show ranking
Casual Sneakers brands1st of 342.5%Show ranking
Shin Guards brands1st of 842.8%Show ranking
Rugby boot brands1st of 543.5%Show ranking
Footballs1st of 643.8%Show ranking
Football brands1st of 543.8%Show ranking
Football Shoes brands1st of 343.8%Show ranking
Indoor Soccer Shoes brands1st of 343.8%Show ranking
Soccer Boots brands1st of 343.8%Show ranking
Boxer brief brands1st of 745.2%Show ranking
Lacrosse brands1st of 745.6%Show ranking
Men's shoe brands1st of 346.5%Show ranking
Gym shoes1st of 647%Show ranking
Volleyball Knee Pads brands1st of 448%Show ranking
Lineman Gloves brands1st of 349.1%Show ranking
Youth Football Gloves brands1st of 349.1%Show ranking
Bike Shoes brands1st of 849.2%Show ranking
Kids shoe brands1st of 550.7%Show ranking
Golf shoe brands1st of 452.4%Show ranking
Weightlifting Gloves brands1st of 352.6%Show ranking
Jump rope brands1st of 552.6%Show ranking
Goalkeeper Gloves brands1st of 452.7%Show ranking
Boots Men brands1st of 555.5%Show ranking
Leggings1st of 655.8%Show ranking
Gym clothing brands1st of 556.2%Show ranking
Board Shorts brands1st of 756.2%Show ranking
Non Slip Shoes brands1st of 461.2%Show ranking
Prescription sunglasses brands1st of 863%Show ranking
Tie Dye Shirt brands1st of 763.5%Show ranking
Boxer Shorts brands1st of 866%Show ranking
Shorts Women brands1st of 368.5%Show ranking
Waterproof Boots brands1st of 872.3%Show ranking
Laptop Backpack brands1st of 874.2%Shown above
Drink bottle brands1st of 779.9%Show ranking
Waterproof Jacket brands1st of 781.4%Show ranking
Lunch bag brands1st of 882.4%Show ranking
School bags1st of 684.6%Show ranking
Swim Goggles brands1st of 589.2%Show ranking
Swim cap brands1st of 693.5%Show ranking
Swimming goggles1st of 693.5%Show ranking
Face Mask brands1st of 495.8%Show ranking
Golf gloves1st of 696.8%Show ranking
Basketball brands1st of 597.7%Show ranking
Gym glove brands1st of 399.4%Show ranking
Weightlifting Belt brands1st of 699.8%Show ranking

How is Nike measured?

Brandwave collects information about searches that people make online using Nike’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • nike
  • nike air max
  • nike shoes
  • nike shox

Do you work for Nike? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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