Brandwave

Duffel Bag brands:Which are searched most?

In September 2026, Nike was the most searched among duffel Bag brands worldwide, with an estimated 24.3M branded searches and 39.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Nike39.7%
  2. Adidas35.6%
  3. Lululemon18.1%
  4. Patagonia4.5%
  5. Helly Hansen0.9%
  6. Carhartt0.73%
  7. Away0.35%
  8. Ogio0.04%

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Share of SearchLeaderboard

Compare the duffel bag brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among duffel Bag brands worldwide, by month

Share of Search by month for Nike, Adidas, Lululemon, Patagonia. The figures are in the table below the chart.

View monthly share of search table
MonthNikeAdidasLululemonPatagoniaHelly HansenCarharttAwayOgio
Oct 202536.8%34.3%20.1%6%1.2%1.2%0.32%0.05%
Nov 202537%33.6%21%5.1%1.3%1.5%0.42%0.03%
Dec 202536%32%23.8%4.8%1.2%1.8%0.38%0.04%
Jan 202641.1%31.1%19.2%5.8%1.4%1.2%0.3%0.05%
Feb 202639.3%35.2%17.9%5.4%1.1%0.73%0.33%0.05%
Mar 202641.2%37.6%15.2%4.6%0.62%0.41%0.35%0.05%
Apr 202639.5%36.9%17.8%4.4%0.59%0.32%0.42%0.05%
May 202637.3%40.3%16.8%4.2%0.68%0.25%0.47%0.05%
Jun 202637.9%39.2%17.3%4.3%0.57%0.26%0.41%0.05%
Jul 202637.8%39.8%17%4.2%0.56%0.25%0.4%0.05%
Aug 202637.7%40%16.8%4.1%0.68%0.37%0.34%0.05%
Sep 202639.7%35.6%18.1%4.5%0.9%0.73%0.35%0.04%

This month’s ranking, September 2026

  1. 1.Nike

    39.7%

    Moved from 2nd to 1st. 24.3M estimated branded searches, -2.4% vs prior month. Share +2 points.

  2. 2.Adidas

    35.6%

    Moved from 1st to 2nd. 21.8M estimated branded searches, -17.5% vs prior month. Share -4.3 points.

  3. 3.Lululemon

    18.1%

    Held 3rd. 11.1M estimated branded searches, 0% vs prior month. Share +1.4 points.

  4. 4.Patagonia

    4.5%

    Held 4th. 2.7M estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Helly Hansen

    0.9%

    Held 5th. 550K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  6. 6.Carhartt

    0.73%

    Held 6th. 450K estimated branded searches, +82.9% vs prior month. Share +0.4 points.

  7. 7.Away

    0.35%

    Held 7th. 216K estimated branded searches, -3.3% vs prior month. Share 0 points.

  8. 8.Ogio

    0.04%

    Held 8th. 27.1K estimated branded searches, -18.1% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among duffel Bag brands worldwide?

In September 2026, Nike was the most searched among duffel Bag brands worldwide, with an estimated 24.3M branded searches and 39.7% estimated Share of Search within this set. Adidas is in 2nd place, 4.1 percentage points behind at 35.6% Share of Search.

Global duffel Bag brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Nike36.8% → 39.7%41.2%Mar 202636%Dec 20251st
Adidas34.3% → 35.6%40.3%May 202631.1%Jan 20262nd
Lululemon20.1% → 18.1%23.8%Dec 202515.2%Mar 20263rd
Patagonia6% → 4.5%6%Oct 20254.1%Aug 20264th
Helly Hansen1.2% → 0.9%1.4%Jan 20260.56%Jul 20266th → 5th
Carhartt1.2% → 0.73%1.8%Dec 20250.25%May 20265th → 6th
Away0.32% → 0.35%0.47%May 20260.3%Jan 20267th
Ogio0.05% → 0.04%0.05%Feb 20260.03%Nov 20258th

Each finding as a sentence

  • Across the 12 months ending September 2026, Nike’s estimated Share of Search among duffel Bag brands worldwide increased from 36.8% to 39.7%.
  • Across the 12 months ending September 2026, Adidas’ estimated Share of Search among duffel Bag brands worldwide increased from 34.3% to 35.6%.
  • Across the 12 months ending September 2026, Lululemon’s estimated Share of Search among duffel Bag brands worldwide decreased from 20.1% to 18.1%.
  • Across the 12 months ending September 2026, Patagonia’s estimated Share of Search among duffel Bag brands worldwide decreased from 6% to 4.5%.
  • Across the 12 months ending September 2026, Nike’s estimated Share of Search among duffel Bag brands worldwide peaked at 41.2% in March 2026 and was lowest at 36% in December 2025.
  • Across the 12 months ending September 2026, Adidas’ estimated Share of Search among duffel Bag brands worldwide peaked at 40.3% in May 2026 and was lowest at 31.1% in January 2026.
  • Across the 12 months ending September 2026, Lululemon’s estimated Share of Search among duffel Bag brands worldwide peaked at 23.8% in December 2025 and was lowest at 15.2% in March 2026.
  • Across the 12 months ending September 2026, Patagonia’s estimated Share of Search among duffel Bag brands worldwide peaked at 6% in October 2025 and was lowest at 4.1% in August 2026.
  • Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among duffel Bag brands worldwide peaked at 1.8% in December 2025 and was lowest at 0.25% in May 2026.
  • Across the 12 months ending September 2026, Helly Hansen rose from 6th to 5th among duffel Bag brands worldwide.
  • Across the 12 months ending September 2026, Carhartt fell from 5th to 6th among duffel Bag brands worldwide.
  • Across the 12 months ending September 2026, Away and Ogio held steady: their estimated Share of Search among duffel Bag brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for duffel Bag brands worldwide in September 2026?

  1. In September 2026, Nike overtook Adidas to become the leader among duffel Bag brands worldwide, with 39.7% estimated Share of Search.

  2. In September 2026, Lululemon gained estimated Share of Search among duffel Bag brands worldwide, from 16.8% to 18.1%.

  3. In September 2026, Adidas lost estimated Share of Search among duffel Bag brands worldwide, from 40% to 35.6%.

  4. Estimated monthly branded searches for Carhartt worldwide fell 45.3% over 12 measured months, from 823K to 450K in September 2026.

  5. Estimated monthly branded searches for Helly Hansen worldwide fell 33.2% over 12 measured months, from 823K to 550K in September 2026.

  6. Estimated monthly branded searches for Patagonia worldwide fell 33% over 12 measured months, from 4.1M to 2.7M in September 2026.

  7. Estimated monthly branded searches for Ogio worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

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