Michael Kors vs Nike:Which is searched more?
In September 2026, Nike had more branded searches than Michael Kors among laptop Backpack brands worldwide. Nike was estimated to have 24.3M branded searches compared to Michael Kors’ 2.2M, and held a 74.2% Share of Search versus Michael Kors’ 6.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Michael Kors or Nike?
Compare the laptop backpack brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nike, Michael Kors. The figures are in the table below the chart.
View monthly share of search table
| Month | Nike | Coach | Michael Kors | Samsonite | Kate Spade | Osprey | JanSport | Ogio |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 76.4% | 5.6% | 8.4% | 3.4% | 3.1% | 2.1% | 0.92% | 0.1% |
| Nov 2025 | 75.9% | 5.8% | 8.6% | 3.5% | 3.9% | 1.5% | 0.7% | 0.07% |
| Dec 2025 | 72.4% | 7.9% | 9.6% | 3.2% | 4.3% | 1.7% | 0.78% | 0.08% |
| Jan 2026 | 74.6% | 7% | 8.6% | 3.4% | 3.1% | 2.2% | 1.1% | 0.08% |
| Feb 2026 | 75.9% | 7% | 7% | 3.5% | 3.1% | 2.2% | 1.2% | 0.1% |
| Mar 2026 | 79.6% | 5.9% | 5.9% | 2.9% | 2.6% | 1.9% | 0.97% | 0.09% |
| Apr 2026 | 76% | 6.9% | 6.9% | 3.4% | 3.1% | 2.6% | 1% | 0.1% |
| May 2026 | 75.1% | 6.8% | 6.8% | 3.6% | 3.7% | 2.7% | 1.2% | 0.1% |
| Jun 2026 | 73.7% | 8.3% | 6.8% | 3.6% | 3% | 2.6% | 1.9% | 0.1% |
| Jul 2026 | 70.2% | 7.8% | 7.8% | 3.9% | 2.8% | 3% | 4.4% | 0.09% |
| Aug 2026 | 69% | 9.3% | 7.6% | 3.7% | 2.8% | 2.9% | 4.6% | 0.09% |
| Sep 2026 | 74.2% | 8.4% | 6.8% | 3.4% | 3% | 2.7% | 1.4% | 0.08% |
How has the Michael Kors and Nike comparison changed over the last 12 months?
3 findings
- Nike was ahead of Michael Kors in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Michael Kors’ estimated Share of Search among laptop Backpack brands worldwide moved from 8.4% to 6.8%, and its estimated monthly branded searches moved from 2.7M to 2.2M.
- Across the 12 months ending September 2026, Nike’s estimated Share of Search among laptop Backpack brands worldwide moved from 76.4% to 74.2%, and its estimated monthly branded searches moved from 24.9M to 24.3M.
How did search popularity change for laptop Backpack brands worldwide in September 2026?
2 changes
In September 2026, Nike gained estimated Share of Search among laptop Backpack brands worldwide, from 69% to 74.2%.
In September 2026, Michael Kors lost estimated Share of Search among laptop Backpack brands worldwide, from 7.6% to 6.8%.
Other head-to-heads among laptop Backpack brands
How each brand is measured
Brandwave collects information about searches that people make online using Michael Kors’ and Nike’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Michael Kors
1 branded search term
- michael kors
Nike
4 branded search terms
- nike
- nike air max
- nike shoes
- nike shox
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