Brandwave

Men's boot brands:Which are searched most?

In September 2026, Timberland was the most searched among men's boot brands worldwide, with an estimated 2.2M branded searches and 76.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Timberland76.7%
  2. Merrell23.3%
  3. Caterpillar0.08%

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Share of SearchLeaderboard

Compare the boots men brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among men's boot brands worldwide, by month

Share of Search by month for Timberland, Merrell. The figures are in the table below the chart.

View monthly share of search table
MonthTimberlandMerrellCaterpillar
Oct 202583.5%16.5%0.07%
Nov 202586.6%13.4%0.05%
Dec 202586.1%13.8%0.05%
Jan 202683.1%16.8%0.06%
Feb 202679.7%20.2%0.09%
Mar 202672.1%27.8%0.11%
Apr 202672.5%27.4%0.1%
May 202671.6%28.3%0.09%
Jun 202665.4%34.5%0.1%
Jul 202672.6%27.3%0.1%
Aug 202676.4%23.5%0.08%
Sep 202676.7%23.3%0.08%

This month’s ranking, September 2026

  1. 1.Timberland

    76.7%

    Held 1st. 2.2M estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Merrell

    23.3%

    Held 2nd. 680K estimated branded searches, -1.3% vs prior month. Share -0.2 points.

  3. 3.Caterpillar

    0.08%

    Held 3rd. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among men's boot brands worldwide?

In September 2026, Timberland was the most searched among men's boot brands worldwide, with an estimated 2.2M branded searches and 76.7% estimated Share of Search within this set. Merrell is in 2nd place, 53.4 percentage points behind at 23.3% Share of Search.

Global men's boot brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Timberland83.5% → 76.7%86.6%Nov 202565.4%Jun 20261st
Merrell16.5% → 23.3%34.5%Jun 202613.4%Nov 20252nd
Caterpillar0.07% → 0.08%0.11%Mar 20260.05%Nov 20253rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Timberland’s estimated Share of Search among men's boot brands worldwide decreased from 83.5% to 76.7%.
  • Across the 12 months ending September 2026, Merrell’s estimated Share of Search among men's boot brands worldwide increased from 16.5% to 23.3%.
  • Across the 12 months ending September 2026, Timberland’s estimated Share of Search among men's boot brands worldwide peaked at 86.6% in November 2025 and was lowest at 65.4% in June 2026.
  • Across the 12 months ending September 2026, Merrell’s estimated Share of Search among men's boot brands worldwide peaked at 34.5% in June 2026 and was lowest at 13.4% in November 2025.
  • Across the 12 months ending September 2026, Caterpillar held steady: its estimated Share of Search among men's boot brands worldwide moved less than 0.5 percentage points.

How did search popularity change for men's boot brands worldwide in September 2026?

  1. Timberland’s estimated Share of Search among men's boot brands worldwide has gained ground for 3 months in a row, from 65.4% to 76.7% in September 2026.

  2. Merrell’s estimated Share of Search among men's boot brands worldwide has lost ground for 3 months in a row, from 34.5% to 23.3% in September 2026.

  3. Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

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