How popular isMerrell in search?
In September 2026, there were an estimated 680K branded searches for Merrell worldwide which held steady over the last 12 months. Merrell holds 6% estimated Share of Search among boot brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
UGG53.8%
Timberland19.7%
Dr. Martens16.1%
Merrell6%
Blundstone4%
Redback0.53%
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Where does Merrell compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Boot brands | 4th of 6 | 6% | Shown below |
| Waterproof boots brands | 3rd of 7 | 7.3% | Show ranking |
| Hiking shoe brands | 2nd of 5 | 13.1% | Show ranking |
| Women's boot brands | 1st of 4 | 36.5% | Show ranking |
| Hiking boots | 1st of 6 | 46.5% | Show ranking |
| Hiking footwear brands | 1st of 6 | 54.1% | Show ranking |
| Water shoes | 1st of 6 | 57.6% | Show ranking |
| Walking boot brands | 1st of 4 | 77.6% | Show ranking |
Which boot brands compete with Merrell?
Share of Search by month for UGG, Timberland, Dr. Martens, Merrell, Blundstone. The figures are in the table below the chart.
View monthly share of search table
| Month | UGG | Timberland | Dr. Martens | Merrell | Blundstone | Redback |
|---|---|---|---|---|---|---|
| Oct 2025 | 56.7% | 20.8% | 13.9% | 4.1% | 4.2% | 0.38% |
| Nov 2025 | 63.4% | 19.1% | 10.5% | 3% | 3.8% | 0.23% |
| Dec 2025 | 61.9% | 18.6% | 12.5% | 3% | 3.7% | 0.28% |
| Jan 2026 | 52.1% | 23.3% | 15.6% | 4.7% | 3.8% | 0.42% |
| Feb 2026 | 46.4% | 25.4% | 17% | 6.4% | 4.2% | 0.56% |
| Mar 2026 | 38.5% | 25.7% | 21% | 9.9% | 4.2% | 0.69% |
| Apr 2026 | 31.2% | 31.2% | 20.8% | 11.8% | 4.2% | 0.84% |
| May 2026 | 35.5% | 29% | 19.3% | 11.4% | 3.9% | 0.78% |
| Jun 2026 | 34.1% | 28% | 18.6% | 14.8% | 3.7% | 0.76% |
| Jul 2026 | 36% | 29.4% | 19.6% | 11.1% | 3.2% | 0.79% |
| Aug 2026 | 46.1% | 25.3% | 16.9% | 7.8% | 3.4% | 0.56% |
| Sep 2026 | 53.8% | 19.7% | 16.1% | 6% | 4% | 0.53% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.8% | 6.1M | +49.6% | +7.7 points | |
| 2, held 2nd | 19.7% | 2.2M | 0% | -5.6 points | |
| 3, held 3rd | 16.1% | 1.8M | +22% | -0.8 points | |
| 4, held 4th | 6% | 680K | -1.3% | -1.8 points | |
| 5, held 5th | 4% | 450K | +49.5% | +0.6 points | |
| 6, held 6th | 0.53% | 60.5K | +22.2% | 0 points |
1.
53.8%
Held 1st. 6.1M estimated branded searches, +49.6% vs prior month. Share +7.7 points.
19.7%
Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share -5.6 points.
16.1%
Held 3rd. 1.8M estimated branded searches, +22% vs prior month. Share -0.8 points.
4.
Merrell6%
Held 4th. 680K estimated branded searches, -1.3% vs prior month. Share -1.8 points.
4%
Held 5th. 450K estimated branded searches, +49.5% vs prior month. Share +0.6 points.
6.
Redback0.53%
Held 6th. 60.5K estimated branded searches, +22.2% vs prior month. Share 0 points.
Compare search popularity between Merrell and its closest rivals
Every comparison with Merrell
23 comparisons
- HOKA vs Merrell
- Clarks vs Merrell
- Dr. Martens vs Merrell
- Merrell vs Skechers
- Merrell vs Timberland
- Merrell vs UGG
- Ariat vs Merrell
- Blundstone vs Merrell
- Merrell vs Speedo
- La Sportiva vs Merrell
- Altra vs Merrell
- Columbia vs Merrell
- Merrell vs Salomon
- Meindl vs Merrell
- Merrell vs Redback
- Hunter vs Merrell
- LOWA vs Merrell
- Cressi vs Merrell
- KEEN vs Merrell
- Body Glove vs Merrell
- Merrell vs SCARPA
- Aqua Sphere vs Merrell
- ALEADER vs Merrell
How has branded search demand for Merrell changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Merrell worldwide held steady, from 661K to 680K.
- Across the 12 months ending September 2026, Merrell’s estimated Share of Search among boot brands worldwide increased from 4.1% to 6%.
- Across the 12 months ending September 2026, Merrell’s estimated Share of Search among boot brands worldwide peaked at 14.8% in June 2026 and was lowest at 3% in November 2025.
- Across the 12 months ending September 2026, Merrell rose from 5th to 4th among boot brands worldwide.
How did search popularity change for boot brands worldwide in September 2026?
5 changes
In September 2026, UGG gained estimated Share of Search among boot brands worldwide, from 46.1% to 53.8%.
In September 2026, Blundstone gained estimated Share of Search among boot brands worldwide, from 3.4% to 4%.
In September 2026, Timberland lost estimated Share of Search among boot brands worldwide, from 25.3% to 19.7%.
In September 2026, Merrell lost estimated Share of Search among boot brands worldwide, from 7.8% to 6%.
In September 2026, Dr. Martens lost estimated Share of Search among boot brands worldwide, from 16.9% to 16.1%.
How is Merrell measured?
Brandwave collects information about searches that people make online using Merrell’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- hiking boots merrell
- hiking shoes merrell
- merrell
- merrell hiking boots
- merrell moab
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Is Merrell your brand?
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