Brandwave

How popular isCoach in search?

In September 2026, there were an estimated 2.7M branded searches for Coach worldwide which is up 49.7% over the last 12 months. Coach holds 8.4% estimated Share of Search among laptop Backpack brands worldwide and is ranked 2nd of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Nike74.2%
  2. Coach8.4%
  3. Michael Kors6.8%
  4. Samsonite3.4%
  5. Kate Spade3%
  6. Osprey2.7%
  7. JanSport1.4%
  8. Ogio0.08%
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Which laptop Backpack brands compete with Coach?

Coach against laptop Backpack brands worldwide, by month

Share of Search by month for Nike, Coach, Michael Kors, Samsonite, Kate Spade, Osprey. The figures are in the table below the chart.

View monthly share of search table
MonthNikeCoachMichael KorsSamsoniteKate SpadeOspreyJanSportOgio
Oct 202576.4%5.6%8.4%3.4%3.1%2.1%0.92%0.1%
Nov 202575.9%5.8%8.6%3.5%3.9%1.5%0.7%0.07%
Dec 202572.4%7.9%9.6%3.2%4.3%1.7%0.78%0.08%
Jan 202674.6%7%8.6%3.4%3.1%2.2%1.1%0.08%
Feb 202675.9%7%7%3.5%3.1%2.2%1.2%0.1%
Mar 202679.6%5.9%5.9%2.9%2.6%1.9%0.97%0.09%
Apr 202676%6.9%6.9%3.4%3.1%2.6%1%0.1%
May 202675.1%6.8%6.8%3.6%3.7%2.7%1.2%0.1%
Jun 202673.7%8.3%6.8%3.6%3%2.6%1.9%0.1%
Jul 202670.2%7.8%7.8%3.9%2.8%3%4.4%0.09%
Aug 202669%9.3%7.6%3.7%2.8%2.9%4.6%0.09%
Sep 202674.2%8.4%6.8%3.4%3%2.7%1.4%0.08%

  1. 1.Nike

    74.2%

    Held 1st. 24.3M estimated branded searches, -2.4% vs prior month. Share +5.2 points.

  2. 2.Coach

    8.4%

    Held 2nd. 2.7M estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  3. 3.Michael Kors

    6.8%

    Held 3rd. 2.2M estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  4. 4.Samsonite

    3.4%

    Moved from 5th to 4th. 1.1M estimated branded searches, -17% vs prior month. Share -0.3 points.

  5. 5.Kate Spade

    3%

    Moved from 7th to 5th. 1M estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Osprey

    2.7%

    Held 6th. 871K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  7. 7.JanSport

    1.4%

    Moved from 4th to 7th. 447K estimated branded searches, -73.3% vs prior month. Share -3.3 points.

  8. 8.Ogio

    0.08%

    Held 8th. 27.1K estimated branded searches, -18.1% vs prior month. Share 0 points.

Compare search popularity between Coach and its closest rivals

Every comparison with Coach

How has branded search demand for Coach changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Coach worldwide rose from 1.8M to 2.7M.
  • Across the 12 months ending September 2026, Coach’s estimated Share of Search among laptop Backpack brands worldwide increased from 5.6% to 8.4%.
  • Across the 12 months ending September 2026, Coach’s estimated Share of Search among laptop Backpack brands worldwide peaked at 9.3% in August 2026 and was lowest at 5.6% in October 2025.
  • Across the 12 months ending September 2026, Coach rose from 3rd to 2nd among laptop Backpack brands worldwide.

How did search popularity change for laptop Backpack brands worldwide in September 2026?

  1. In September 2026, Nike gained estimated Share of Search among laptop Backpack brands worldwide, from 69% to 74.2%.

  2. In September 2026, JanSport lost estimated Share of Search among laptop Backpack brands worldwide, from 4.6% to 1.4%.

  3. In September 2026, Coach lost estimated Share of Search among laptop Backpack brands worldwide, from 9.3% to 8.4%.

  4. In September 2026, Michael Kors lost estimated Share of Search among laptop Backpack brands worldwide, from 7.6% to 6.8%.

  5. In September 2026, Kate Spade rose from 7th to 5th among laptop Backpack brands worldwide.

  6. In September 2026, Samsonite rose from 5th to 4th among laptop Backpack brands worldwide.

Where does Coach compete?

Coach is ranked in 30 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Baseball Cap brands3rd of 86.2%Show ranking
Prescription sunglasses brands2nd of 87.1%Show ranking
Tote bag brands4th of 87.1%Show ranking
Crossbody Bag brands3rd of 87.5%Show ranking
Cross Body Bag brands3rd of 77.8%Show ranking
Apple Watch Band brands4th of 88.1%Show ranking
Laptop Backpack brands2nd of 88.4%Shown above
Passport Cover brands3rd of 710.1%Show ranking
Key Chain brands3rd of 810.1%Show ranking
Luggage Tag brands3rd of 811.1%Show ranking
Saddle Bag brands3rd of 811.8%Show ranking
Diaper Bag brands2nd of 813.3%Show ranking
Passport Holder brands2nd of 613.5%Show ranking
Riding Boots brands2nd of 814.1%Show ranking
Prescription glasses brands3rd of 714.4%Show ranking
Jewelry Box brands2nd of 614.5%Show ranking
Glasses Frames brands2nd of 615.3%Show ranking
Scarf brands2nd of 815.6%Show ranking
Handbag brands2nd of 515.7%Show ranking
Glasses Case brands1st of 818.8%Show ranking
Black Crossbody brands2nd of 320%Show ranking
Charm Bracelet brands3rd of 820.5%Show ranking
Women's watch brands3rd of 722.7%Show ranking
Laptop Bag brands1st of 823.5%Show ranking
Eyeglass Case brands1st of 525%Show ranking
Passport Wallet brands1st of 825.8%Show ranking
Passport Case brands1st of 529%Show ranking
Crossbody Purse brands1st of 431.4%Show ranking
Tanger Outlet brands2nd of 332.9%Show ranking
Shoulder Bag brands1st of 337.5%Show ranking

How is Coach measured?

Brandwave collects information about searches that people make online using Coach’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • coach bag

How the Brand Demand Index is measured

Who owns Coach?

Coach is owned by Tapestry. Brandwave also tracks Kate Spade, owned by the same company, worldwide.

Do you work for Coach? To request corrections or removal please contact us via our support page and we will be happy to assist.

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