Passport Cover brands:Which are searched most?
In September 2026, Disney+ was the most searched among passport Cover brands worldwide, with an estimated 13.6M branded searches and 50% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Disney+50%
Hermès15.2%
Coach10.1%
Gucci10.1%
Michael Kors8.2%
Kate Spade3.7%
Tumi2.7%
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Share of SearchLeaderboard
Compare the passport cover brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Disney+, Hermès, Coach, Gucci, Michael Kors, Kate Spade, Tumi. The figures are in the table below the chart.
View monthly share of search table
| Month | Disney+ | Hermès | Coach | Gucci | Michael Kors | Kate Spade | Tumi |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 53% | 16.1% | 5.8% | 10.7% | 8.8% | 3.2% | 2.3% |
| Nov 2025 | 48% | 14.6% | 7.9% | 9.7% | 11.8% | 5.3% | 2.6% |
| Dec 2025 | 44.8% | 16.7% | 9% | 11% | 11% | 4.9% | 2.4% |
| Jan 2026 | 50.2% | 15.3% | 8.3% | 10.1% | 10.1% | 3.7% | 2.2% |
| Feb 2026 | 51% | 15.5% | 8.4% | 10.3% | 8.4% | 3.7% | 2.7% |
| Mar 2026 | 53.2% | 16.2% | 7.2% | 10.7% | 7.2% | 3.2% | 2.3% |
| Apr 2026 | 48.2% | 17.9% | 7.9% | 11.9% | 7.9% | 3.5% | 2.6% |
| May 2026 | 47.8% | 17.8% | 7.9% | 11.8% | 7.9% | 4.3% | 2.6% |
| Jun 2026 | 48.4% | 18% | 9.7% | 9.7% | 8% | 3.6% | 2.6% |
| Jul 2026 | 47.5% | 17.7% | 9.6% | 9.6% | 9.6% | 3.5% | 2.6% |
| Aug 2026 | 51.5% | 15.7% | 10.4% | 8.5% | 8.5% | 3.1% | 2.3% |
| Sep 2026 | 50% | 15.2% | 10.1% | 10.1% | 8.2% | 3.7% | 2.7% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50% | 13.6M | -18.1% | -1.5 points | |
| 2, held 2nd | 15.2% | 4.1M | -18.2% | -0.5 points | |
| 3, held 3rd | 10.1% | 2.7M | -18.2% | -0.3 points | |
| 4, held 4th | 10.1% | 2.7M | 0% | +1.6 points | |
| 5, held 5th | 8.2% | 2.2M | -18.2% | -0.3 points | |
| 6, held 6th | 3.7% | 1M | 0% | +0.6 points | |
| 7, held 7th | 2.7% | 740K | -1.5% | +0.4 points |
1.
Disney+50%
Held 1st. 13.6M estimated branded searches, -18.1% vs prior month. Share -1.5 points.
2.
Hermès15.2%
Held 2nd. 4.1M estimated branded searches, -18.2% vs prior month. Share -0.5 points.
3.
Coach10.1%
Held 3rd. 2.7M estimated branded searches, -18.2% vs prior month. Share -0.3 points.
4.
Gucci10.1%
Held 4th. 2.7M estimated branded searches, 0% vs prior month. Share +1.6 points.
8.2%
Held 5th. 2.2M estimated branded searches, -18.2% vs prior month. Share -0.3 points.
3.7%
Held 6th. 1M estimated branded searches, 0% vs prior month. Share +0.6 points.
7.
Tumi2.7%
Held 7th. 740K estimated branded searches, -1.5% vs prior month. Share +0.4 points.
Compare search popularity between leading brands
- Disney+ vs Hermès: compare search popularity
- Disney+ vs Coach: compare search popularity
- Disney+ vs Gucci: compare search popularity
- Disney+ vs Michael Kors: compare search popularity
- Hermès vs Coach: compare search popularity
- Hermès vs Gucci: compare search popularity
- Hermès vs Michael Kors: compare search popularity
- Coach vs Gucci: compare search popularity
- Coach vs Michael Kors: compare search popularity
- Gucci vs Michael Kors: compare search popularity
- Compare any of these brands
Which brand is most popular in search among passport Cover brands worldwide?
7 brands
In September 2026, Disney+ was the most searched among passport Cover brands worldwide, with an estimated 13.6M branded searches and 50% estimated Share of Search within this set. Hermès is in 2nd place, 34.8 percentage points behind at 15.2% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Disney+ | 53% → 50% | 53.2%Mar 2026 | 44.8%Dec 2025 | 1st |
| Hermès | 16.1% → 15.2% | 18%Jun 2026 | 14.6%Nov 2025 | 2nd |
| Coach | 5.8% → 10.1% | 10.4%Aug 2026 | 5.8%Oct 2025 | 5th → 3rd |
| Gucci | 10.7% → 10.1% | 11.9%Apr 2026 | 8.5%Aug 2026 | 3rd → 4th |
| Michael Kors | 8.8% → 8.2% | 11.8%Nov 2025 | 7.2%Mar 2026 | 4th → 5th |
| Kate Spade | 3.2% → 3.7% | 5.3%Nov 2025 | 3.1%Aug 2026 | 6th |
| Tumi | 2.3% → 2.7% | 2.7%Sep 2026 | 2.2%Jan 2026 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Disney+’s estimated Share of Search among passport Cover brands worldwide decreased from 53% to 50%.
- Across the 12 months ending September 2026, Hermès’ estimated Share of Search among passport Cover brands worldwide decreased from 16.1% to 15.2%.
- Across the 12 months ending September 2026, Coach’s estimated Share of Search among passport Cover brands worldwide increased from 5.8% to 10.1%.
- Across the 12 months ending September 2026, Gucci’s estimated Share of Search among passport Cover brands worldwide decreased from 10.7% to 10.1%.
- Across the 12 months ending September 2026, Michael Kors’ estimated Share of Search among passport Cover brands worldwide decreased from 8.8% to 8.2%.
- Across the 12 months ending September 2026, Disney+’s estimated Share of Search among passport Cover brands worldwide peaked at 53.2% in March 2026 and was lowest at 44.8% in December 2025.
- Across the 12 months ending September 2026, Hermès’ estimated Share of Search among passport Cover brands worldwide peaked at 18% in June 2026 and was lowest at 14.6% in November 2025.
- Across the 12 months ending September 2026, Coach’s estimated Share of Search among passport Cover brands worldwide peaked at 10.4% in August 2026 and was lowest at 5.8% in October 2025.
- Across the 12 months ending September 2026, Gucci’s estimated Share of Search among passport Cover brands worldwide peaked at 11.9% in April 2026 and was lowest at 8.5% in August 2026.
- Across the 12 months ending September 2026, Michael Kors’ estimated Share of Search among passport Cover brands worldwide peaked at 11.8% in November 2025 and was lowest at 7.2% in March 2026.
- Across the 12 months ending September 2026, Kate Spade’s estimated Share of Search among passport Cover brands worldwide peaked at 5.3% in November 2025 and was lowest at 3.1% in August 2026.
- Across the 12 months ending September 2026, Coach rose from 5th to 3rd among passport Cover brands worldwide.
- Across the 12 months ending September 2026, Gucci fell from 3rd to 4th among passport Cover brands worldwide.
- Across the 12 months ending September 2026, Michael Kors fell from 4th to 5th among passport Cover brands worldwide.
- Across the 12 months ending September 2026, Kate Spade and Tumi held steady: their estimated Share of Search among passport Cover brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for passport Cover brands worldwide in September 2026?
6 changes
In September 2026, Gucci gained estimated Share of Search among passport Cover brands worldwide, from 8.5% to 10.1%.
In September 2026, Kate Spade gained estimated Share of Search among passport Cover brands worldwide, from 3.1% to 3.7%.
In September 2026, Disney+ lost estimated Share of Search among passport Cover brands worldwide, from 51.5% to 50%.
Hermès’ estimated Share of Search among passport Cover brands worldwide has lost ground for 3 months in a row, from 18% to 15.2% in September 2026.
Estimated monthly branded searches for Coach worldwide rose 49.7% over 12 measured months, from 1.8M to 2.7M in September 2026.
Estimated monthly branded searches for Michael Kors worldwide fell 18.2% over 12 measured months, from 2.7M to 2.2M in September 2026.
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