How popular isDisney+ in search?
In September 2026, there were an estimated 13.6M branded searches for Disney+ worldwide which is down 18.1% over the last 12 months. Disney+ holds 11.5% estimated Share of Search among video streaming services worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Netflix70.2%
Disney+11.5%
HBO Max7.7%
Amazon Prime Video6.3%
Hulu4.2%
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Where does Disney+ compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Video streaming services | 2nd of 5 | 11.5% | Shown below |
| Streaming services | 2nd of 6 | 11.8% | Show ranking |
Which video streaming services compete with Disney+?
Share of Search by month for Netflix, Disney+, HBO Max, Amazon Prime Video, Hulu. The figures are in the table below the chart.
View monthly share of search table
| Month | Netflix | Disney+ | HBO Max | Amazon Prime Video | Hulu |
|---|---|---|---|---|---|
| Oct 2025 | 67% | 13.4% | 7.4% | 7.4% | 4.9% |
| Nov 2025 | 65.9% | 13.2% | 8.8% | 7.3% | 4.9% |
| Dec 2025 | 70.7% | 11.6% | 7.8% | 6.4% | 3.5% |
| Jan 2026 | 69% | 11.3% | 9.3% | 6.2% | 4.2% |
| Feb 2026 | 69.1% | 11.3% | 9.2% | 6.2% | 4.2% |
| Mar 2026 | 66.8% | 13.3% | 8.9% | 6% | 4.9% |
| Apr 2026 | 66.8% | 10.9% | 10.9% | 7.3% | 4% |
| May 2026 | 68.7% | 11.2% | 9.2% | 7.6% | 3.4% |
| Jun 2026 | 69.6% | 11.4% | 9.3% | 6.3% | 3.4% |
| Jul 2026 | 70.8% | 11.6% | 7.8% | 6.4% | 3.5% |
| Aug 2026 | 69% | 13.8% | 7.6% | 6.2% | 3.4% |
| Sep 2026 | 70.2% | 11.5% | 7.7% | 6.3% | 4.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 70.2% | 83.1M | 0% | +1.2 points | |
| 2, held 2nd | 11.5% | 13.6M | -18.1% | -2.3 points | |
| 3, held 3rd | 7.7% | 9.1M | 0% | +0.1 points | |
| 4, held 4th | 6.3% | 7.5M | 0% | +0.1 points | |
| 5, held 5th | 4.2% | 5M | +22.2% | +0.8 points |
1.
Netflix70.2%
Held 1st. 83.1M estimated branded searches, 0% vs prior month. Share +1.2 points.
2.
Disney+11.5%
Held 2nd. 13.6M estimated branded searches, -18.1% vs prior month. Share -2.3 points.
3.
HBO Max7.7%
Held 3rd. 9.1M estimated branded searches, 0% vs prior month. Share +0.1 points.
6.3%
Held 4th. 7.5M estimated branded searches, 0% vs prior month. Share +0.1 points.
5.
Hulu4.2%
Held 5th. 5M estimated branded searches, +22.2% vs prior month. Share +0.8 points.
Compare search popularity between Disney+ and its closest rivals
Every comparison with Disney+
6 comparisons
How has branded search demand for Disney+ changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Disney+ worldwide fell from 16.6M to 13.6M.
- Across the 12 months ending September 2026, Disney+’s estimated Share of Search among video streaming services worldwide decreased from 13.4% to 11.5%.
- Across the 12 months ending September 2026, Disney+’s estimated Share of Search among video streaming services worldwide peaked at 13.8% in August 2026 and was lowest at 10.9% in April 2026.
How did search popularity change for video streaming services worldwide in September 2026?
4 changes
In September 2026, Netflix gained estimated Share of Search among video streaming services worldwide, from 69% to 70.2%.
In September 2026, Hulu gained estimated Share of Search among video streaming services worldwide, from 3.4% to 4.2%.
In September 2026, Disney+ lost estimated Share of Search among video streaming services worldwide, from 13.8% to 11.5%.
Estimated monthly branded searches for Amazon Prime Video worldwide fell 18.2% over 12 measured months, from 9.1M to 7.5M in September 2026.
How is Disney+ measured?
Brandwave collects information about searches that people make online using Disney+’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- disney plus
Who owns Disney+?
Disney+ is owned by The Walt Disney Company. Brandwave does not track any other brands owned by The Walt Disney Company.
Do you work for Disney+? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Disney+ your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.