How popular isAmazon Prime Video in search?
In August 2026, there were an estimated 7.5M branded searches for Amazon Prime Video worldwide which is down 18.2% over the last 11 months. Amazon Prime Video holds 6.2% estimated Share of Search among video streaming services worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which video streaming services compete with Amazon Prime Video?
Share of Search by month for Netflix, Disney+, HBO Max, Amazon Prime Video, Hulu. The figures are in the table below the chart.
View monthly share of search table
| Month | Netflix | Disney+ | HBO Max | Amazon Prime Video | Hulu |
|---|---|---|---|---|---|
| Oct 2025 | 67% | 13.4% | 7.4% | 7.4% | 4.9% |
| Nov 2025 | 65.9% | 13.2% | 8.8% | 7.3% | 4.9% |
| Dec 2025 | 70.7% | 11.6% | 7.8% | 6.4% | 3.5% |
| Jan 2026 | 69% | 11.3% | 9.3% | 6.2% | 4.2% |
| Feb 2026 | 69.1% | 11.3% | 9.2% | 6.2% | 4.2% |
| Mar 2026 | 66.8% | 13.3% | 8.9% | 6% | 4.9% |
| Apr 2026 | 66.8% | 10.9% | 10.9% | 7.3% | 4% |
| May 2026 | 68.7% | 11.2% | 9.2% | 7.6% | 3.4% |
| Jun 2026 | 69.6% | 11.4% | 9.3% | 6.3% | 3.4% |
| Jul 2026 | 70.8% | 11.6% | 7.8% | 6.4% | 3.5% |
| Aug 2026 | 69% | 13.8% | 7.6% | 6.2% | 3.4% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 69% | 83.1M | 0% | -1.8 points | |
| 2, held 2nd | 13.8% | 16.6M | +22.1% | +2.2 points | |
| 3, held 3rd | 7.6% | 9.1M | 0% | -0.2 points | |
| 4, held 4th | 6.2% | 7.5M | 0% | -0.2 points | |
| 5, held 5th | 3.4% | 4.1M | 0% | -0.1 points |
1.
Netflix69%
Held 1st. 83.1M estimated branded searches, 0% vs prior month. Share -1.8 points.
2.
Disney+13.8%
Held 2nd. 16.6M estimated branded searches, +22.1% vs prior month. Share +2.2 points.
3.
HBO Max7.6%
Held 3rd. 9.1M estimated branded searches, 0% vs prior month. Share -0.2 points.
6.2%
Held 4th. 7.5M estimated branded searches, 0% vs prior month. Share -0.2 points.
5.
Hulu3.4%
Held 5th. 4.1M estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between Amazon Prime Video and its closest rivals
How has branded search demand for Amazon Prime Video changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Amazon Prime Video worldwide fell from 9.1M to 7.5M.
- Across the 11 months ending August 2026, Amazon Prime Video’s estimated Share of Search among video streaming services worldwide decreased from 7.4% to 6.2%.
- Across the 11 months ending August 2026, Amazon Prime Video’s estimated Share of Search among video streaming services worldwide peaked at 7.6% in May 2026 and was lowest at 6% in March 2026.
- Across the 11 months ending August 2026, Amazon Prime Video fell from 3rd to 4th among video streaming services worldwide.
How did search popularity change for video streaming services worldwide in August 2026?
4 changes
In August 2026, Disney+ gained estimated Share of Search among video streaming services worldwide, from 11.6% to 13.8%.
In August 2026, Netflix lost estimated Share of Search among video streaming services worldwide, from 70.8% to 69%.
Estimated monthly branded searches for Hulu worldwide fell 33.2% over 11 measured months, from 6.1M to 4.1M in August 2026.
Estimated monthly branded searches for Amazon Prime Video worldwide fell 18.2% over 11 measured months, from 9.1M to 7.5M in August 2026.
Where does Amazon Prime Video compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Video streaming services | 4th of 5 | 6.2% | Shown above |
| Streaming services | 3rd of 6 | 6.4% | Show ranking |
How is Amazon Prime Video measured?
Brandwave collects information about searches that people make online using Amazon Prime Video’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- amazon prime video
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Is Amazon Prime Video your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.