Amazon Prime Video vs HBO Max:Which is searched more?
In August 2026, HBO Max had more branded searches than Amazon Prime Video among video streaming services worldwide. HBO Max was estimated to have 9.1M branded searches compared to Amazon Prime Video’s 7.5M, and held a 7.6% Share of Search versus Amazon Prime Video’s 6.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Amazon Prime Video or HBO Max?
Compare the services people stream shows and films on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for HBO Max, Amazon Prime Video. The figures are in the table below the chart.
View monthly share of search table
| Month | HBO Max | Amazon Prime Video |
|---|---|---|
| Oct 2025 | 7.4% | 7.4% |
| Nov 2025 | 8.8% | 7.3% |
| Dec 2025 | 7.8% | 6.4% |
| Jan 2026 | 9.3% | 6.2% |
| Feb 2026 | 9.2% | 6.2% |
| Mar 2026 | 8.9% | 6% |
| Apr 2026 | 10.9% | 7.3% |
| May 2026 | 9.2% | 7.6% |
| Jun 2026 | 9.3% | 6.3% |
| Jul 2026 | 7.8% | 6.4% |
| Aug 2026 | 7.6% | 6.2% |
| Sep 2026 | — | — |
How has the Amazon Prime Video and HBO Max comparison changed over the last 12 months?
3 findings
- HBO Max was ahead of Amazon Prime Video in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Amazon Prime Video’s estimated Share of Search among video streaming services worldwide moved from 7.4% to 6.2%, and its estimated monthly branded searches moved from 9.1M to 7.5M.
- Across the 11 months ending August 2026, HBO Max’s estimated Share of Search among video streaming services worldwide moved from 7.4% to 7.6%, and its estimated monthly branded searches held steady at 9.1M.
How did search popularity change for video streaming services worldwide in August 2026?
1 change
Estimated monthly branded searches for Amazon Prime Video worldwide fell 18.2% over 11 measured months, from 9.1M to 7.5M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Amazon Prime Video’s and HBO Max’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon Prime Video
1 branded search term
- amazon prime video
HBO Max
1 branded search term
- hbo max
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.