Brandwave

Video streaming services:Which brands are most popular in search?

In August 2026, Netflix was the most searched among video streaming services worldwide, with an estimated 83.1M branded searches and 69% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Netflix69%
  2. Disney+13.8%
  3. HBO Max7.6%
  4. Amazon Prime Video6.2%
  5. Hulu3.4%

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Share of SearchLeaderboard

Compare the services people stream shows and films on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among video streaming services worldwide, by month

Share of Search by month for Netflix, Disney+, HBO Max, Amazon Prime Video, Hulu. The figures are in the table below the chart.

View monthly share of search table
MonthNetflixDisney+HBO MaxAmazon Prime VideoHulu
Oct 202567%13.4%7.4%7.4%4.9%
Nov 202565.9%13.2%8.8%7.3%4.9%
Dec 202570.7%11.6%7.8%6.4%3.5%
Jan 202669%11.3%9.3%6.2%4.2%
Feb 202669.1%11.3%9.2%6.2%4.2%
Mar 202666.8%13.3%8.9%6%4.9%
Apr 202666.8%10.9%10.9%7.3%4%
May 202668.7%11.2%9.2%7.6%3.4%
Jun 202669.6%11.4%9.3%6.3%3.4%
Jul 202670.8%11.6%7.8%6.4%3.5%
Aug 202669%13.8%7.6%6.2%3.4%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Netflix

    69%

    Held 1st. 83.1M estimated branded searches, 0% vs prior month. Share -1.8 points.

  2. 2.Disney+

    13.8%

    Held 2nd. 16.6M estimated branded searches, +22.1% vs prior month. Share +2.2 points.

  3. 3.HBO Max

    7.6%

    Held 3rd. 9.1M estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Amazon Prime Video

    6.2%

    Held 4th. 7.5M estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Hulu

    3.4%

    Held 5th. 4.1M estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among video streaming services worldwide?

In August 2026, Netflix was the most searched among video streaming services worldwide, with an estimated 83.1M branded searches and 69% estimated Share of Search within this set. Disney+ is in 2nd place, 55.2 percentage points behind at 13.8% Share of Search.

Global video streaming services, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Netflix67% → 69%70.8%Jul 202665.9%Nov 20251st
Disney+13.4% → 13.8%13.8%Aug 202610.9%Apr 20262nd
HBO Max7.4% → 7.6%10.9%Apr 20267.4%Oct 20254th → 3rd
Amazon Prime Video7.4% → 6.2%7.6%May 20266%Mar 20263rd → 4th
Hulu4.9% → 3.4%4.9%Oct 20253.4%May 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Netflix’s estimated Share of Search among video streaming services worldwide increased from 67% to 69%.
  • Across the 11 months ending August 2026, Amazon Prime Video’s estimated Share of Search among video streaming services worldwide decreased from 7.4% to 6.2%.
  • Across the 11 months ending August 2026, Hulu’s estimated Share of Search among video streaming services worldwide decreased from 4.9% to 3.4%.
  • Across the 11 months ending August 2026, Netflix’s estimated Share of Search among video streaming services worldwide peaked at 70.8% in July 2026 and was lowest at 65.9% in November 2025.
  • Across the 11 months ending August 2026, Disney+’s estimated Share of Search among video streaming services worldwide peaked at 13.8% in August 2026 and was lowest at 10.9% in April 2026.
  • Across the 11 months ending August 2026, HBO Max’s estimated Share of Search among video streaming services worldwide peaked at 10.9% in April 2026 and was lowest at 7.4% in October 2025.
  • Across the 11 months ending August 2026, Amazon Prime Video’s estimated Share of Search among video streaming services worldwide peaked at 7.6% in May 2026 and was lowest at 6% in March 2026.
  • Across the 11 months ending August 2026, Hulu’s estimated Share of Search among video streaming services worldwide peaked at 4.9% in October 2025 and was lowest at 3.4% in May 2026.
  • Across the 11 months ending August 2026, HBO Max rose from 4th to 3rd among video streaming services worldwide.
  • Across the 11 months ending August 2026, Amazon Prime Video fell from 3rd to 4th among video streaming services worldwide.
  • Across the 11 months ending August 2026, Disney+ held steady: its estimated Share of Search among video streaming services worldwide moved less than 0.5 percentage points.

How did search popularity change for video streaming services worldwide in August 2026?

  1. In August 2026, Disney+ gained estimated Share of Search among video streaming services worldwide, from 11.6% to 13.8%.

  2. In August 2026, Netflix lost estimated Share of Search among video streaming services worldwide, from 70.8% to 69%.

  3. Estimated monthly branded searches for Hulu worldwide fell 33.2% over 11 measured months, from 6.1M to 4.1M in August 2026.

  4. Estimated monthly branded searches for Amazon Prime Video worldwide fell 18.2% over 11 measured months, from 9.1M to 7.5M in August 2026.

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