How popular isDisney+ in search?
In August 2026, there were an estimated 16.6M branded searches for Disney+ worldwide which held steady over the last 11 months. Disney+ holds 13.8% estimated Share of Search among video streaming services worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Netflix69%
Disney+13.8%
HBO Max7.6%
Amazon Prime Video6.2%
Hulu3.4%
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Which video streaming services compete with Disney+?
Share of Search by month for Netflix, Disney+, HBO Max, Amazon Prime Video, Hulu. The figures are in the table below the chart.
View monthly share of search table
| Month | Netflix | Disney+ | HBO Max | Amazon Prime Video | Hulu |
|---|---|---|---|---|---|
| Oct 2025 | 67% | 13.4% | 7.4% | 7.4% | 4.9% |
| Nov 2025 | 65.9% | 13.2% | 8.8% | 7.3% | 4.9% |
| Dec 2025 | 70.7% | 11.6% | 7.8% | 6.4% | 3.5% |
| Jan 2026 | 69% | 11.3% | 9.3% | 6.2% | 4.2% |
| Feb 2026 | 69.1% | 11.3% | 9.2% | 6.2% | 4.2% |
| Mar 2026 | 66.8% | 13.3% | 8.9% | 6% | 4.9% |
| Apr 2026 | 66.8% | 10.9% | 10.9% | 7.3% | 4% |
| May 2026 | 68.7% | 11.2% | 9.2% | 7.6% | 3.4% |
| Jun 2026 | 69.6% | 11.4% | 9.3% | 6.3% | 3.4% |
| Jul 2026 | 70.8% | 11.6% | 7.8% | 6.4% | 3.5% |
| Aug 2026 | 69% | 13.8% | 7.6% | 6.2% | 3.4% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 69% | 83.1M | 0% | -1.8 points | |
| 2, held 2nd | 13.8% | 16.6M | +22.1% | +2.2 points | |
| 3, held 3rd | 7.6% | 9.1M | 0% | -0.2 points | |
| 4, held 4th | 6.2% | 7.5M | 0% | -0.2 points | |
| 5, held 5th | 3.4% | 4.1M | 0% | -0.1 points |
1.
Netflix69%
Held 1st. 83.1M estimated branded searches, 0% vs prior month. Share -1.8 points.
2.
Disney+13.8%
Held 2nd. 16.6M estimated branded searches, +22.1% vs prior month. Share +2.2 points.
3.
HBO Max7.6%
Held 3rd. 9.1M estimated branded searches, 0% vs prior month. Share -0.2 points.
6.2%
Held 4th. 7.5M estimated branded searches, 0% vs prior month. Share -0.2 points.
5.
Hulu3.4%
Held 5th. 4.1M estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between Disney+ and its closest rivals
How has branded search demand for Disney+ changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Disney+ worldwide held steady at 16.6M.
- Across the 11 months ending August 2026, Disney+’s estimated Share of Search among video streaming services worldwide peaked at 13.8% in August 2026 and was lowest at 10.9% in April 2026.
How did search popularity change for video streaming services worldwide in August 2026?
4 changes
In August 2026, Disney+ gained estimated Share of Search among video streaming services worldwide, from 11.6% to 13.8%.
In August 2026, Netflix lost estimated Share of Search among video streaming services worldwide, from 70.8% to 69%.
Estimated monthly branded searches for Hulu worldwide fell 33.2% over 11 measured months, from 6.1M to 4.1M in August 2026.
Estimated monthly branded searches for Amazon Prime Video worldwide fell 18.2% over 11 measured months, from 9.1M to 7.5M in August 2026.
Where does Disney+ compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Video streaming services | 2nd of 5 | 13.8% | Shown above |
| Streaming services | 2nd of 6 | 14.1% | Show ranking |
How is Disney+ measured?
Brandwave collects information about searches that people make online using Disney+’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- disney plus
Who owns Disney+?
Disney+ is owned by The Walt Disney Company. Brandwave does not track any other brands owned by The Walt Disney Company.
Do you work for Disney+? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Disney+ your brand?
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