Brandwave

How popular isHBO Max in search?

In August 2026, there were an estimated 9.1M branded searches for HBO Max worldwide which held steady over the last 11 months. HBO Max holds 7.6% estimated Share of Search among video streaming services worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Netflix69%
  2. Disney+13.8%
  3. HBO Max7.6%
  4. Amazon Prime Video6.2%
  5. Hulu3.4%
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Which video streaming services compete with HBO Max?

HBO Max against video streaming services worldwide, by month

Share of Search by month for Netflix, Disney+, HBO Max, Amazon Prime Video, Hulu. The figures are in the table below the chart.

View monthly share of search table
MonthNetflixDisney+HBO MaxAmazon Prime VideoHulu
Oct 202567%13.4%7.4%7.4%4.9%
Nov 202565.9%13.2%8.8%7.3%4.9%
Dec 202570.7%11.6%7.8%6.4%3.5%
Jan 202669%11.3%9.3%6.2%4.2%
Feb 202669.1%11.3%9.2%6.2%4.2%
Mar 202666.8%13.3%8.9%6%4.9%
Apr 202666.8%10.9%10.9%7.3%4%
May 202668.7%11.2%9.2%7.6%3.4%
Jun 202669.6%11.4%9.3%6.3%3.4%
Jul 202670.8%11.6%7.8%6.4%3.5%
Aug 202669%13.8%7.6%6.2%3.4%
Sep 2026—————

  1. 1.Netflix

    69%

    Held 1st. 83.1M estimated branded searches, 0% vs prior month. Share -1.8 points.

  2. 2.Disney+

    13.8%

    Held 2nd. 16.6M estimated branded searches, +22.1% vs prior month. Share +2.2 points.

  3. 3.HBO Max

    7.6%

    Held 3rd. 9.1M estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Amazon Prime Video

    6.2%

    Held 4th. 7.5M estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Hulu

    3.4%

    Held 5th. 4.1M estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between HBO Max and its closest rivals

How has branded search demand for HBO Max changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for HBO Max worldwide held steady at 9.1M.
  • Across the 11 months ending August 2026, HBO Max’s estimated Share of Search among video streaming services worldwide peaked at 10.9% in April 2026 and was lowest at 7.4% in October 2025.
  • Across the 11 months ending August 2026, HBO Max rose from 4th to 3rd among video streaming services worldwide.

How did search popularity change for video streaming services worldwide in August 2026?

  1. In August 2026, Disney+ gained estimated Share of Search among video streaming services worldwide, from 11.6% to 13.8%.

  2. In August 2026, Netflix lost estimated Share of Search among video streaming services worldwide, from 70.8% to 69%.

  3. Estimated monthly branded searches for Hulu worldwide fell 33.2% over 11 measured months, from 6.1M to 4.1M in August 2026.

  4. Estimated monthly branded searches for Amazon Prime Video worldwide fell 18.2% over 11 measured months, from 9.1M to 7.5M in August 2026.

How is HBO Max measured?

Brandwave collects information about searches that people make online using HBO Max’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hbo max

Do you work for HBO Max? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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